“…Two decades of creative entrepreneurship research have passed, and still relatively little is known about this field of inquiry (Chang & Wyszomirski, 2015; Dobreva & Ivanov, 2020; Schulte‐Holthaus, 2018). Creative entrepreneurship is a process of discovering, evaluating and exploiting an entrepreneurial opportunity within the cultural and creative industries related to cultural products and services and through which artists achieve autonomy and secure income (Dobreva & Ivanov, 2020; Gehman & Soublière, 2017; Hausmann & Heinze, 2016; Svejenova et al, 2015). Creative industries—industries that supply goods and services associated with ‘cultural, artistic, or entertainment value’ (Caves, 2000, p. 1)—are pervaded with tensions and paradoxes such as novelty versus familiarity, tradition versus innovation, autonomy versus collaboration and change versus stability (DeFillippi et al, 2007; Jones et al, 2016; Lampel et al, 2000).…”