Creative Economy, Manufacturing Industry, and Agribusiness in the New Era of Globalization

Abstract

The aim is to examine how the creative sectors and professionals contribute to the manufacturing industry and agribusiness in the new era of globalization. Creative sectors can develop innovations and experiences as part of their own activities, as well as procedures, technologies, and routines in business models, which increase the efficiency or the quality of the results. Creative professionals can support innovation and the generation of experiences.