Creating trust and consumer value for true price food products

Taufik, Danny; Winter, Mariët A. van Haaster-de; Reinders, Machiel J.

doi:10.1016/j.jclepro.2023.136145

Cited by 6 publications

(10 citation statements)

References 34 publications

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“…Between the negative determinants the "value consciousness" price perception on purchasing food was the most important parameter for the participants of the study (average 71,02% of quite and very important answers based on the 5 questions included in the questionnaire). Our results agree with reported literature indicating that initial value sources can potentially contribute to promoting trust and consumer acceptance for true pricing of foods [21]. Wikstrom et al reports that often consumers biggest problem is how to integrate available resources and to make trade-offs between different value dimensions in a way to contribute to a good price food [31].…”

Section: Discussionsupporting

confidence: 92%

“…Our results indicate however that value assets are much more important than quality for price perceptions in food purchasing for the young consumers which may include assets such as the perceived positive environmental impact (green value), the social signalling potential [21], and others.…”

Section: Discussionmentioning

confidence: 68%

“…The importance of value to price connection by consumers for food purchase has been emphasized by many scholars so far [37][38][39][40]. Taufik et al recently studied consumer value for true price food products and found that value sources can potentially contribute to promoting consumer acceptance for true pricing in the food domain, with various other factors being relevant as well [21].…”

Section: Discussionmentioning

confidence: 99%

“…Consumers show interest in the true food pricing, even though there are concerns that many of them might not be able to afford to pay the true prices. The more consumers perceive to gain value from true food pricing that pertain to social status and green value (positive environmental impact), the greater the consumers' trust in true pricing characteristics and in organizations that implement true pricing and therefore the higher the consumers' intention to purchase true price foods [21]. True pricing brings food's market prices and true costs of food production at the same level [22] pushing the food industry to come up with more beneficial externalities in the food production and to provide more transparency about the true price or even charge for it [23].…”

Section: Literature Reviewmentioning

confidence: 99%

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Young Consumers’ Price Perceptions in Purchasing Foods: Evidence from Greece

Kalyva,

Kosma,

Skalkos

2024

Preprint

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The recent consecutive economic and social crises impose sustainable “form farm to fork” food chain management to feed the global population. In this study we investigate young consumers (Gen Z) price perceptions in purchasing foods in Greece to find out the determinants ensuring sustainable, future food consumption. We used 8 overall price perceptions determinants, 5 with negative roles namely value &amp; price consciousness, coupon &amp; sales proneness, price mavenism and 3 with positive roles namely price-quality, price-value, and prestige-sensitivity for the formation of the study’s questionnaire. A total of 514 students (Gen Z by 85%) answered the questionnaire, promoted through the Google platform during September and October 2023. Data was analyzed with statistical tools, combining cross and chi-square tests. Between the negative determinants the “value consciousness” price perceptions (71.02%) were the most important parameters in purchasing food, followed by “price consciousness” (55.02%) parameters. “Coupon proneness” by 48.4% and “sales proneness” by 49% parameters were equally lower to the participants’ references, while “price mavenism” parameters were minimally preferred by only 26.4% by the participants. Participants exhibited major preference for “value to price” interconnection (66.7%) such as for good value for money, value exceeding its price, overvalued low priced foods, while their preference for “quality to price” interconnection was significantly lower (48.8%) such as for getting what you pay, more money for better quality, priced quality foods. The “prestige- sensitivity” price perception was out of their preference for food purchase (only 7.1%). Our findings indicate that young consumers (Gen Z) pay more attention to the value negative and positive parameters concerning price perceptions for food purchase rather than quality, coupons &amp; sales, low price, and mavenism or even prestige of the foods. This means that value issues such as the perceived environmental impact (green value), the climate crisis, the social signaling potential and others are high in their concerns for their future including their price perceptions for food purchase.

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Section: Discussionsupporting

confidence: 92%

Section: Discussionmentioning

confidence: 68%

Section: Discussionmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

See 2 more Smart Citations

Young Consumers’ Price Perceptions in Purchasing Foods: Evidence from Greece

Kalyva,

Kosma,

Skalkos

2024

Preprint

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“…However, consumers' acceptance of true-price (TP) food products is still scarcely explored. A recent empirical study by Taufik et al (2023) demonstrated that Dutch consumers' trust in true pricing characteristics and the actors implementing this pricing approach, along with their intention to purchase true price food goods, increased when they perceived value in terms of social status and positive environmental impact. In other words, appealing to social and environmental values enhanced by true pricing can encourage consumers to buy such products for which externalities are internalised.…”

Section: True Cost Accounting and True Price Approachesmentioning

confidence: 99%

Valuing for sustainability: hidden costs and benefits in multidimensional agriculture

Marangon,

Bertossi,

Troiano

2023

rea

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The concept of agriculture has changed over the years. Whereas it was once considered simply a “means” for the production of goods (food and non-food), today, its multifunctionality, understood as the ability to also provide environmental and social services, takes on greater importance. The concept of multifunctionality is intended to change the conception of the agricultural sector and make it more suitable for the historical period of transition we are currently experiencing, for which it is essential to abandon old paradigms in order to create new ones. An unresolved challenge is providing value for each of the multifunctional services. This article provides a brief review of studies dedicated to identifying the main market and extra-market effects of multidimensional agriculture and describes some approaches used to adopt (monetary) quantification of related and secondary activities to facilitate the adoption of more sustainable practices. Special attention is given to payments for ecosystem services, true cost accounting, and true price tools to analyse the positive and negative externalities of multifunctional agricultural systems.

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