“…Building on the concepts of social, cultural, and economic capital, scholars who study individuals with performance-based careers (e.g., politicians, athletes, or musicians) have noted a subtype of social and cultural capital unique to performers called performance capital (Bush, 2016; Davis & Seymour, 2010). Performance capital includes social and cultural capitals within specific genre, sport, or sectoral conventions, and importantly also include the need to perform cultural and social capital for a large and often public audience (Bush, 2016; Miller, 2017). Notably, there is little literature on performance capital in an online environment, even though many performers now grow their audience using social media platforms like YouTube (Baym, 2018).…”