“…Zandstra (2006) showed that the memory of a taste can be quite different from the actual taste impression. If one analyses products that exist in the market, then some consumers are likely to have previously tasted the product.…”
“…Zandstra (2006) showed that the memory of a taste can be quite different from the actual taste impression. If one analyses products that exist in the market, then some consumers are likely to have previously tasted the product.…”
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