Creating Location-Based Augmented Reality Games and Immersive Experiences for Touristic Destination Marketing and Education

Kleftodimos, Alexandros; Evagelou, Athanasios; Gkoutzios, Stefanos; Matsiola, Maria; Vrigkas, Michalis; Yannacopoulou, Anastasia; Triantafillidou, Amalia; Lappas, Georgios

doi:10.3390/computers12110227

Cited by 5 publications

(4 citation statements)

References 63 publications

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“…In previous studies, the authors of this paper designed and implemented locationbased AR games for cultural heritage education [25,26], as well as for destination marketing [27]. These applications made use of gamification techniques (i.e., collection of points, digital artifacts, issuance of awards), and one of them also utilized the art of storytelling [25].…”

Section: Related Workmentioning

confidence: 99%

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Creating Location-Based Mobile Applications for Tourism: A Virtual AR Guide for Western Macedonia

Evagelou,

Kleftodimos,

Lappas

2024

Digital

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Augmented reality (AR) applications are currently used in many fields for communication and educational purposes. Tourism is also a sector where augmented reality is used for destination marketing and cultural heritage promotion. This study will focus on mobile location-based AR applications and their potential in tourism. Such applications can guide tourists to places of interest and enhance their overall experience. The aim of this paper is to present a mobile application that was created for tourists visiting the region of Western Macedonia, Greece. The application was developed in order to guide the users in the region, entertain them, and educate them about the region’s sights, cultural heritage, and other special characteristics. The paper also aims to present a large set of features that are present in the application, including various types of AR (marker-based, markerless, and location-based) in order to provide designers who wish to create AR applications for tourism with new ideas. The application was validated by a usability test, and its features were evaluated by 39 participants who completed a questionnaire with 29 Likert-scale items. This procedure revealed the level of acceptance for the application features, and valuable feedback was also received during a discussion with the participants about how the application could be upgraded in the future.

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Section: Related Workmentioning

confidence: 99%

“…The initial version of this application was briefly presented in [27], together with other applications that were developed under this project. However, the development of this application was continued, and the application contains many features that did not exist in the initial version.…”

Section: The Application "Virtual Guide For the Mountainous Regions O...mentioning

confidence: 99%

Creating Location-Based Mobile Applications for Tourism: A Virtual AR Guide for Western Macedonia

Evagelou,

Kleftodimos,

Lappas

2024

Digital

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“…Commercial games, which primarily aim at entertainment and broad audience appeal, often integrate cultural heritage elements to lend authenticity to the worlds in these games [25]. The cultural sector's growing interest in these games is driven by their significant impact on the cultural economy and tourism [26]. Popular video games that feature cultural heritage sites and artifacts can amplify the public awareness of these locations and items.…”

Section: Digital Games and Heritage Educationmentioning

confidence: 99%

Digital Game-Based Heritage Education: Analyzing the Potential of Heritage-Based Video Games

Camuñas-García,

Cáceres-Reche,

Cambil-Hernández

et al. 2024

Education Sciences

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Video games have emerged as a promising tool for enhancing engagement with cultural heritage. However, there is limited knowledge about how existing games can effectively fulfill this role. This study compiled and analyzed 100 video games based on cultural heritage by adapting an existing framework that includes 10 game attributes for a comparative statistical analysis of the games’ engagement features. These features include narrative-driven gameplay, information capsules, task-driven learning, ease of play, identity-driven content, open-world exploration, people-centered perspectives, meaningfulness, simulation, and verisimilitude. The analysis revealed that while the majority of games adhered to most of the recommended attributes, features such as task-driven learning, open-world exploration, and simulation were either uncommon or rare. These findings highlight a significant opportunity to develop games that incorporate these underrepresented features, thereby providing more immersive and engaging experiences in heritage education. Furthermore, the study offers a systematic overview of existing games that represent cultural heritage, serving as a valuable resource for developers, designers, and educators in this field.

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“…Since it is an interactive technology, it manipulates information from visualization in the real world, therbey representing the information of interest for a different interpretation of the data. Many applications can find uses in different sectors such as medicine [53], industry [54], education [55], video games [56], tourism [57], and marketing [58].…”

mentioning

confidence: 99%

Dynamic Queries through Augmented Reality for Intelligent Video Systems

Montes-Martínez,

Jiménez-Hernández,

Herrera-Navarro

et al. 2023

ASI

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Artificial vision system applications have generated significant interest as they allow information to be obtained through one or several of the cameras that can be found in daily life in many places, such as parks, avenues, squares, houses, etc. When the aim is to obtain information from large areas, it can become complicated if it is necessary to track an object of interest, such as people or vehicles, due to the vision space that a single camera can cover; this opens the way to distributed zone monitoring systems made up of a set of cameras that aim to cover a larger area. Distributed zone monitoring systems add great versatility, becoming more complex in terms of the complexity of information analysis, communication, interoperability, and heterogeneity in the interpretation of information. In the literature, the development of distributed schemes has focused on representing data communication and sharing challenges. Currently, there are no specific criteria for information exchange and analysis in a distributed system; hence, different models and architectures have been proposed. In this work, the authors present a framework to provide homogeneity in a distributed monitoring system. The information is obtained from different cameras, where a global reference system is defined for generated trajectories, which are mapped independently of the model used to obtain the dynamics of the movement of people within the vision area of a distributed system, thus allowing for its use in works where there is a large amount of information from heterogeneous sources. Furthermore, we propose a novel similarity metric that allows for information queries from heterogeneous sources. Finally, to evaluate the proposed performance, the authors developed several distributed query applications in an augmented reality system based on realistic environments and historical data retrieval using a client–server model.

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Creating Location-Based Augmented Reality Games and Immersive Experiences for Touristic Destination Marketing and Education

Cited by 5 publications

References 63 publications

Creating Location-Based Mobile Applications for Tourism: A Virtual AR Guide for Western Macedonia

Creating Location-Based Mobile Applications for Tourism: A Virtual AR Guide for Western Macedonia

Digital Game-Based Heritage Education: Analyzing the Potential of Heritage-Based Video Games

Dynamic Queries through Augmented Reality for Intelligent Video Systems

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