Creating Effective Media Messaging for Rural Smoke‐free Policy

Riker, Carol; Butler, Karen M.; Ricks, JaNelle M.; Record, Rachael A.; Begley, Kathy; Hahn, Ellen J.

doi:10.1111/phn.12188

Cited by 7 publications

(6 citation statements)

References 38 publications

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“…Among rural adults, local media, technology, billboards, and print, were considered more effective than state-wide media channels to promote secondhand smoke and smoke-free policies 111 . Print media were an important source of exposure to anti-tobacco campaigns in rural populations.…”

Section: Resultsmentioning

confidence: 99%

Pro-tobacco marketing and anti-tobacco campaigns aimed at vulnerable populations: A review of the literature

Cruz¹,

Rose²,

Lienemann³

et al. 2019

Tob. Induc. Dis.

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INTRODUCTIONWe reviewed research literature on pro-tobacco marketing and anti-tobacco campaigns targeting eight vulnerable populations to determine key findings and research gaps. Results can inform tobacco policy and control efforts and the design of public education campaigns for these groups.METHODSFive journal databases in medicine, communication, and science, were used to identify 8875 peer-reviewed, original articles in English, published in the period 2004–2018. There were 144 articles that met inclusion criteria on pro-tobacco marketing or anti-tobacco campaigns aimed at eight US groups: women of reproductive age, racial/ethnic minority groups (African American, Hispanic/Latino, Asian/Pacific Islander and American Indian/Alaska Native), Lesbian/Gay/Bisexual/Transgender (LGBT) populations, groups with low socioeconomic status, rural/inner city residents, military/veterans, and people with mental health or medical co-morbidities. We summarized the number of articles for each population, type of tobacco, and pro-tobacco or anti-tobacco focus. Narrative summaries were organized by population and by pro-tobacco or anti-tobacco focus, with key strategies and gaps by group.RESULTSThere were more studies on pro-tobacco marketing rather than anti-tobacco campaigns, and on cigarettes rather than other tobacco products. Major gaps included studies on Asian Americans, American Indian/Alaska Natives, pregnant women, LGBT populations, and those with mental health or medical co-morbidities. Gaps related to tobacco products were found for hookah, snus, and pipe/roll-your-own tobacco in the pro-tobacco studies, and for all products except cigarettes in anti-tobacco studies. Common tobacco industry methods used were tailoring of product and package design and messages that were used to reach and appeal to different sociodemographic groups. Studies varied by research design making it difficult to compare results.CONCLUSIONSWe found major research gaps for specific groups and tobacco products. Public education campaigns need a stronger foundation in empirical studies focused on these populations. Research and practice would benefit from studies that permit comparisons across studies.

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Section: Resultsmentioning

confidence: 99%

Pro-tobacco marketing and anti-tobacco campaigns aimed at vulnerable populations: A review of the literature

Cruz¹,

Rose²,

Lienemann³

et al. 2019

Tob. Induc. Dis.

View full text Add to dashboard Cite

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“…Certain factors predicted public officials’ perception that smoke-free laws would pass at the local level, including support from the local board of health and local leaders and the presence of a smoke-free hospital (Rayens, York, Adkins, Kaufman, & Hahn, 2012). Effective media channels for rural communities include local television, newspaper, and radio; social media sites and the Internet; billboards; and print materials (Riker et al, 2015). Messages that target the dangers of SHS or that highlight the benefits of smoke-free air, and those that are localized to the rural community, have a potential role in educating and promoting smoke-free workplace policies in rural areas.…”

Section: Best Practices In Tobacco Control: Smoke-free Policies and Tmentioning

confidence: 99%

“…Tobacco company advertising is sophisticated, but research has shown that equally sophisticated and nuanced counteradvertising can combat industry influence in rural areas. A variety of ad types, framing strategies, and media are needed to be most effective (Rayens et al, 2016; Riker et al, 2015).…”

Section: Rural Tobacco Use and Tobacco Industry Marketingmentioning

confidence: 99%

Disparities in Rural Tobacco Use, Smoke-Free Policies, and Tobacco Taxes

2019

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Tobacco use and exposure to secondhand smoke (SHS) remain leading causes of preventable disease, disability, and mortality in the United States. Rural populations are among those being left behind in the recent declining smoking rates and have become a focus of discussions on tobacco-related disparities. This article describes tobacco-related disparities in rural populations including tobacco use, exposure to SHS, smoke-free policies, and tobacco taxes. Nurses, as social justice and tobacco control policy advocates, are needed especially at the local level, where much of the policy work occurs and where nursing’s voice is respected and can be powerful.

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“…14 Signage and messaging that is positive and motivational, has been suggested to be effective in increasing physical activity [61][62][63] and reducing smoking. 64,65…”

Section: Discussionmentioning

confidence: 99%

Indigenous Māori perspectives of smokefree parks

Quigg

Marsh

Clark‐Heu

2022

Australian and New Zealand Journal of Public Health

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Objective: This study aims to understand the context of place associated with smoking in urban Hamilton parks from a Te Ao Māori perspective (the worldview of Māori, the Indigenous people of Aotearoa New Zealand). Methods: Our study approached smokefree environments in Hamilton through a Māori lens, undertaking interviews with family groups and people from organisations involved in the local Smokefree environments policy. Results: The majority of the 26 adult participants identified as Māori, with 30% being current smokers. Parks had a place in the sporting memories of participants. Smoking was merged with these memories. Important features of places that influenced smoking behaviours were raised, with signage a key talking point. Conclusions: The colonial construct of parks do not make visible Māori values and historical associations with the land, nor do they set a framework that would promote Māori ways of being and doing, including enacting smokefree spaces and places. Implications for public health: This study provides the incentive to address change in parks and reserve management that would support Māori aspirations for their health and wellbeing associated with ancestral land, and give meaning to smokefree environments.

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Creating Effective Media Messaging for Rural Smoke‐free Policy

Cited by 7 publications

References 38 publications

Pro-tobacco marketing and anti-tobacco campaigns aimed at vulnerable populations: A review of the literature

Pro-tobacco marketing and anti-tobacco campaigns aimed at vulnerable populations: A review of the literature

Disparities in Rural Tobacco Use, Smoke-Free Policies, and Tobacco Taxes

Indigenous Māori perspectives of smokefree parks

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