Creating Consumer Confidence in CSR Communications

Berens, Guido; Popma, Wybe

doi:10.1108/s2043-9059(2014)0000006004

Cited by 5 publications

(1 citation statement)

References 75 publications

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“…For companies, confidence in the brand is an important target to achieve. The survival of both the company and the product is highly dependent on consumer confidence (Berens & Popma, 2014).…”

Section: Influence Campaign/promotion Against Brand Trustmentioning

confidence: 99%

EFFECT OF ASSOCIATION BRAND, QUALITY PRODUCTS / SERVICES AND PROMOTION OF AWARENESS THROUGH MUSLIM HALAL CONSUMER CONFIDENCE BRAND J.CO DONUTS AND Breadtalk

Wahyudi

2020

DIJDBM

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Along with the growing Muslim population in Indonesia has increased the potential for halal products were great, the context of the recognition of halal food needs to be examined further. Halal products should be recognized as a symbol of cleanliness, safety, and high quality for Muslim consumers (Merican, 1995). Until now though there is plenty of halal food and many research reports about the halal food market, but the study of the theory of purchasing kosher food is very rare (Natural & Suyuti, 2011). To boost economic growth through the development of halal products, it must know the level of awareness in Indonesia Muslim behavior as consumers of halal products. Awareness is the ability to perceive an event as well as the object, which implies the concept of understanding and perception of the event or subject. In a promotional message to shape perceptions and consumer confidence, the promotional messages tailored to the intended target market and the moment or timing. The brand promotion that is directed to the target market will very influence awareness Muslim Halal consumer perception of the brand or the product. Hereinafter Process author, execute collection primary data related to Halal Awareness and Brand Trust for Muslim respondents younger age (18 years to 35 years), with a predominance of middle class living in Jakarta and surrounding areas. This initial survey for identifying problems Halal Awareness and Brand Trust of 70 respondents then customized promotional messages to the intended target market and the moment or timing.

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Section: Influence Campaign/promotion Against Brand Trustmentioning

confidence: 99%

EFFECT OF ASSOCIATION BRAND, QUALITY PRODUCTS / SERVICES AND PROMOTION OF AWARENESS THROUGH MUSLIM HALAL CONSUMER CONFIDENCE BRAND J.CO DONUTS AND Breadtalk

Wahyudi

2020

DIJDBM

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A study of corporate social responsibility practices of the top Bombay Stock Exchange 500 companies in India and their alignment with the Sustainable Development Goals

Poddar

Narula

Zutshi

2019

Corp Soc Responsibility Env

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This paper highlights the organic link that exists between the corporate social responsibility (CSR) activities undertaken by the Indian corporate sector and their alignment with the Sustainable Development Goals (SDGs) from 2014-2016; the period after mandatory CSR came into existence as per Indian Companies Act. In this study, we identify critical areas pertaining to SDG goals neglected by corporate sector as far as CSR investments are concerned. We find that more CSR investments must be drawn towards climate change, biodiversity, Sustainable consumption and production, marine life and conserving flora and fauna. The sectoral analysis reveals that the companies falling under sectors that have a higher environmental footprint and impact are more concerned about taking up initiatives through CSR. The geographic analysis revealed that efforts need to be made to increase CSR expenditure in seven north-eastern states, Jammu and Kashmir, and Union Territories. This paper recommends that the system needs to be further reviewed in light of the current observations.

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Can CSR influence Chinese consumers’ intention to purchase jewelry ethically? The moderating effect of eWOM based on the SOR model

Zhang,

Shah

2024

Asian J Bus Ethics

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Creating Consumer Confidence in CSR Communications

Cited by 5 publications

References 75 publications

EFFECT OF ASSOCIATION BRAND, QUALITY PRODUCTS / SERVICES AND PROMOTION OF AWARENESS THROUGH MUSLIM HALAL CONSUMER CONFIDENCE BRAND J.CO DONUTS AND Breadtalk

EFFECT OF ASSOCIATION BRAND, QUALITY PRODUCTS / SERVICES AND PROMOTION OF AWARENESS THROUGH MUSLIM HALAL CONSUMER CONFIDENCE BRAND J.CO DONUTS AND Breadtalk

A study of corporate social responsibility practices of the top Bombay Stock Exchange 500 companies in India and their alignment with the Sustainable Development Goals

Can CSR influence Chinese consumers’ intention to purchase jewelry ethically? The moderating effect of eWOM based on the SOR model

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