Creating a Sustainable Corporate Culture in the Context of Green and Digital Economy
Mykhailo Dreichuk,
Yosyf Sytnyk
Abstract:The purpose of this paper is to explore the strategies for creating a sustainable corporate culture in the context of the green and digital economy. In today's business landscape, characterised by a growing emphasis on environmental responsibility and technological innovation, organisations are faced with the challenge of aligning their corporate cultures with these emerging paradigms. This study uses a mixed-methods approach, combining qualitative analysis of case studies with quantitative examination of orga… Show more
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