Sustainable Futures
 2024
DOI: 10.1016/j.sftr.2024.100280
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Creating a fuzzy DEMATEL-ISM-MICMAC -fuzzy BWM model for the organization's sustainable competitive advantage, incorporating green marketing, social responsibility, brand equity and green brand image

Sogand Sheykhan,
Payam Boozary,
Hamed GhorbanTanhaei
et al.
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