Creating a Competitive Advantage in Sports Businesses: The Role of Input Sources, Market Position and Creativity
kiomars Ramezanlo,
Noshin Benar,
Fatemeh Saeedi
Abstract:The purpose of this study was to investigate the role of input sources, market position and creativity in creating a competitive advantage for sports businesses. This research was a descriptive-survey and in terms of practical purpose. The statistical population of this study consisted of managers of water sports recreational complexes in Tehran. To collect the data needed to test the hypotheses, a field method and a questionnaire were used. To obtain more confidence in the results, 80 questionnaires were dist… Show more
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