2024
DOI: 10.1109/tem.2023.3237758
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Crafting Enviropreneurial Marketing Through Green Innovation: A Natural Resource-Based View

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Cited by 13 publications
(5 citation statements)
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“…CSR has become a focus of attention both in the field of academics and practice all over the world, especially in the emerging markets such as China [44][45][46][47][48][49][50][51]. Following this research of…”
Section: Discussionmentioning
confidence: 99%
“…CSR has become a focus of attention both in the field of academics and practice all over the world, especially in the emerging markets such as China [44][45][46][47][48][49][50][51]. Following this research of…”
Section: Discussionmentioning
confidence: 99%
“…As a typical emerging economy, China is facing big challenges of green development [ 2 , 28 , 73 ]. The ongoing structural reforms and growing calls for environmental protection significantly shape managerial criteria and assumptions [ 3 , 47 , 74 , 75 ]. Green innovation is becoming increasingly popular for enterprises over the world.…”
Section: Discussionmentioning
confidence: 99%
“…The body of research highlights the need for a deliberate commitment to sustainability in order to build a strong green innovation capacity. Companies are more likely to invest in green innovation if they have a clear vision and are dedicated to minimizing their environmental effect (Serrano‐García et al, 2022; Yuan et al, 2023). This entails incorporating sustainability objectives that are consistent with carbon neutrality into their overarching business plans.…”
Section: Literature Review and Hypothesis Developmentmentioning
confidence: 99%