Crafting Couture

Abstract

The couture industry and artificial intelligence (AI) have come together to create a dynamic paradigm shift in the creation of unique consumer experiences. AI has become a transformational force in the ever-changing fashion industry, transforming the relationship between designers and consumers and overturning conventional paradigms. This study explores the mutually beneficial integration of artificial intelligence (AI) with co-creation processes, shedding light on the creative ways that AI enhances the customisation of couture experiences. At the core of the discussion is the idea of personalisation enabled by AI-powered co-creation tools. With the help of these platforms, customers can express their individual style preferences and take part in the design process, giving them a sense of co-ownership. The ensuing couture pieces blur the boundaries between designer and customer in a cooperative dance of creativity; they are more than just clothes. In conclusion, couture business may achieve unprecedented degrees of personalisation only through the synergy of AI and co-creation.