Crafting and Executing Strategy: The Quest for Competitive Advantage

Kellett, Pamm; Thompson, Arthur A.; Strickland, Jr.A.J.; Gamble, John E.

doi:10.1016/j.smr.2009.02.003

Cited by 66 publications

(49 citation statements)

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“…This will made case different from another model. To understand the company condition and the related industry [13] this research applied strategic management tools, SWOT and 5 forces Foster then analyzed the digital marketing advertising used 5 A Kotler as shown at figure 1. SWOT analysis or Situational Analysis is the simplest and most straightforward approach for gaining insight into the causes behind a strategy's success or failure [13].…”

Section: Methodsmentioning

confidence: 99%

“…To understand the company condition and the related industry [13] this research applied strategic management tools, SWOT and 5 forces Foster then analyzed the digital marketing advertising used 5 A Kotler as shown at figure 1. SWOT analysis or Situational Analysis is the simplest and most straightforward approach for gaining insight into the causes behind a strategy's success or failure [13]. SWOT stands for Internal Strengths and Weaknesses, Market Opportunities, and Exterior Threats, and it is used to describe a company's internal strengths and weaknesses, market opportunities, and external threats.…”

Section: Methodsmentioning

confidence: 99%

“…Figure 1 Research framework A. Internal and External Analysis oSWOT analysis or Situational Analysis is the simplest and most straightforward approach for gaining insight into the causes behind a strategy's success or failure[13]. SWOT stands for Internal Strengths and Weaknesses, Market Opportunities, and Exterior Threats, and it is used to describe a company's internal strengths and weaknesses, market opportunities, and external threats.…”

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confidence: 99%

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Advertising Investment on Marketplace to Conversion Rate

Rozdianda¹

2022

Proceedings of the 6th Global Conference on Business, Management, and Entrepreneurship (GCBME 2021)

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This Research purpose is to analyze and evaluate the Company's decision on effectivity digital advertising investment for conversion rate, especially in the marketplace. The analysis for this research is conducted using qualitative research through marketing funnel analysis in a case study method that will be useful to propose alternative strategies that can be applied to achieve both the organization's sales revenue and profit target in the competitive digital sales and marketing era.

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Section: Methodsmentioning

confidence: 99%

Section: Methodsmentioning

confidence: 99%

mentioning

confidence: 99%

See 1 more Smart Citation

Advertising Investment on Marketplace to Conversion Rate

Rozdianda¹

2022

Proceedings of the 6th Global Conference on Business, Management, and Entrepreneurship (GCBME 2021)

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“…The word was originally used to describe the planning process a military leader used to develop tactics and strategies to conquer their enemies. The term was adopted by the business sector to define the actions that its managers take to outperform their competitors and achieve superior profitability (Thompson, Peteraf, Gamble, Strickland, 2016).…”

Section: Strategic Planning Overviewmentioning

confidence: 99%

Analysis of the Pastoral Strategic Planning Priorities of the Vicariate Episcopal of Tonsea of the Diocese of Manado

Ohoitimur¹,

Krejci²,

Raco

et al. 2019

IJAHP

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Strategic planning is commonly used in profit-oriented institutions. However, it is rarely applied to non-profit organizations such as churches. The Holy Bible reveals the extensive use of strategic management by the believers as documented both in the Old and New Testament, in regards to the implementation of strategic planning to organize the people of God. The Vicariate Episcopal of Tonsea of the Diocese of Manado, as a local Catholic Church Community decided on applying strategic planning methods to rank priorities of tasks required to meet their pastoral mission. Using the Analytical Hierarchy Process, the study reveals that the ranking of the key elements of their mission, the program of the Ministry of the Word and Sacrament, was the highest priority at 23.8%, followed by preserving the treasury of faith of 20.1%, then the fellowship and leadership with 19.7%, promoting the dignity of the laity with 14.4%, the Catholic education with 11.9% and the last was managing the Church property with 10.2%. The highest ranked sub-criteria were; organizing pastoral structure (7.6%), followed by the upgrading catechetic program (7.2%), then role model and competency of liturgy leadership (7.0%). This study provides direction to the parish priests of the Vicariate Episcopal of Tonsea and provides a methodology to formulate their strategic plans and best utilize their resources. This study demonstrated the importance of the Analytical Hierarchy Process in determining the priority of the programs identified by the Church. The researchers recommend further and deeper research on other Vicariates of the Diocese of Manado.

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“…Telkom Kenya runs and supports the infrastructure which several internet service providers run. The company provides mobile GSM voice and high speed internet services under the Orange Kenya brand and it is ranked 3 rd in market share after Airtel and Safaricom (Telkom, 2018) By around 2017/2018, Telkom Kenya had a workforce of 21,000 and the turnover in 2017/2018 was KSh49 billion. The company was granted a fiveyear exclusivity period in the provision of telecommunications services by the government.…”

Section: Introductionmentioning

confidence: 99%

Influence of Strategic Leadership Practices on Organizational Performance at Telkom Kenya Limited, Kenya

MWASIRI,

MUCHIRI (PhD)

2022

strategicjournals.com

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The purpose of the study was to investigate the influence of strategic leadership practices on performance of telecommunication firms in Kenya. The study focused on Telkom Kenya, Mombasa branch. This study employed descriptive research design and the population of interest comprised of 70 staff drawn from Telkom Kenya, Mombasa branch. The study adopted simple random sampling technique to derive the sample size. Statistical formula of Slovins was used to get a sample size of 60 respondents. Data was collected by use of semi-structured questionnaires. Collected data was checked for correctness and analysed quantitatively by use of Statistical Package for Social Science (SPSS) version 25 tool. Descriptive analysis was determined by use of mean and standard deviation while regression analysis was determined by model summary, ANOVA and regression coefficients. Correlation analysis was also computed to determine the nature of relationship between the variables. Out of the 60 questionnaires administered, 58 were returned and found usable questionnaires, representing 96.7% which was adequate for the study. The study revealed that strategic leadership practices analyzed through the dimensions of strategic direction setting, strategic articulation, intelligence leadership and strategic alignment were significant and positively related to performance. The study revealed that the vision statement of the company is regularly reviewed to ensure its realistic and dynamic. The management of the company communicates the moral purpose across the company and they have set organizational goals which are achievable and realistic. The study concludes that the company has a written mission statement to provide purpose to the company and the management communicates goals of the firm to all employees through strategic conversations. The managers constantly talk to the staff about where the company is heading and how they can contribute to the company's journey. The study recommends that the management should holistically engage employees in an endeavor to promote behavior change. The management should design effective incentives capable of inculcating cultural shift on employees necessary for the goals achievement. The company employees should be motivated to adhere to the company procedures so as to stimulate productivity. This could be realized through employee needs and organizational goals alignment.

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Crafting and Executing Strategy: The Quest for Competitive Advantage

Cited by 66 publications

References 0 publications

Advertising Investment on Marketplace to Conversion Rate

Advertising Investment on Marketplace to Conversion Rate

Analysis of the Pastoral Strategic Planning Priorities of the Vicariate Episcopal of Tonsea of the Diocese of Manado

Influence of Strategic Leadership Practices on Organizational Performance at Telkom Kenya Limited, Kenya

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