COVID-19 Impact on Online Purchasing Behaviour in Oman and the Future of Online Groceries

AL-Hawari, Abdul Rahman Rashid Saleh; Balasa, Adela P.; Slimi, Zouhaier

doi:10.24018/ejbmr.2021.6.4.923

Cited by 11 publications

(8 citation statements)

References 13 publications

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“…Numerous studies have already confirmed the increase in use of OGS during the COVID-19 pandemic worldwide [12][13][14][15][16][17][18][19][20][21][22]. Additionally, Brüggemann and Pauwels [23] found significant differences between also-online and offline-only grocery shoppers in both consumers' attitudes and purchase behavior.…”

Section: Introductionmentioning

confidence: 95%

The impact of COVID-19 pandemic restrictions on offline and online grocery shopping: New normal or old habits?

Brüggemann

Olbrich

2022

Electron Commer Res

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The COVID-19 pandemic is changing future trends in retailing and e-commerce immensely. Recent research revealed a considerable increase in online grocery shopping (OGS) since the COVID-19 pandemic started. In addition, current statistics indicate a steady increase in OGS over the coming years. Despite this, less is known about whether consumers’ behavior is evolving to a ‘new normal’ or returning to ‘old habits’ after pandemic restrictions are withdrawn. To address this research gap, we operationalize and empirically analyze offline and online purchasing behavior before, during, and after pandemic restrictions. To this end, we use an extensive household panel dataset of 17,766 households reporting their purchases before, during and after the first lockdown in Germany in 2020. Our findings on offline purchase patterns show that while more than 10% of the consumers avoided brick-and-mortar retail during the lockdown, almost all of them returned afterwards. Looking at online purchase patterns, we find high volatility in OGS for both separate and combined purchase patterns. The combined analysis of purchase patterns (online and offline), reveal that households that avoided brick-and-mortar stores during the lockdown did not switch (completely) to the online channel. Based on our findings that consumers are still in reach of brick-and-mortar retailers we suggest offline retailers act now to retain their customers, e.g., by offering competitive benefits in their stores. OGS operators should urgently analyze the customer churn revealed in this analysis and derive measures to retain them. They do not seem to have succeeded in retaining their customers and keeping them loyal to the online channel during the entire observation period. Even worse, they also failed to convince consumers to use OGS who stayed at home due to the lockdown. The fact that a total of 96.75% of the observed consumers did not practice OGS at all shows that OGS in Germany was in 2020 still in its infancy. However, as current statistics forecast a further substantial increase in OGS over the coming years, our results are increasingly relevant for brand managers, brick-and-mortar retailers and OGS providers in Germany and beyond.

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Section: Introductionmentioning

confidence: 95%

The impact of COVID-19 pandemic restrictions on offline and online grocery shopping: New normal or old habits?

Brüggemann

Olbrich

2022

Electron Commer Res

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“…Several empirical studies reveal the strong contribution of this lifestyle in realizing purchasing goods and services and find the strength of lifestyle in influencing consumption decisions. (AL-Hawari et al, 2021;Matharu et al, 2020;Simanjuntak, 2021;Tan et al, 2021).…”

Section: Literature Review and Hypothesesmentioning

confidence: 99%

“…Zahra and Anoraga (2021) found a positive relationship between lifestyle on student consumptive behavior. Some other empirical studies have also revealed the strong contribution of this lifestyle in realizing purchasing goods and services (AL-Hawari et al, 2021;Matharu et al, 2020;Simanjuntak, 2021;Tan et al, 2021). This condition tends to be overburdened in terms of their financial ability, which dominantly still relies on pocket money from their parents.…”

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confidence: 99%

Self-Control and Consumptive Behavior Control in Purchasing Internet Services for Social Networking Among Muslim Millennials

et al. 2022

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The need for internet services to support a lifestyle in social networking sometimes leads Muslim millennials to behave consumptively in shopping, even though they understand the bad impact. This study aims to prove whether Self-control is the right predictor to explain Consumptive Behavior Control and if so, how much Self-control can explain Consumptive Behavior Control, especially in the case of Muslim millennials in spending their money on buying internet packages for social networking needs. This research was a quantitative study with ex-post facto design and also based on a survey of a group of students from an Islamic university in West Sumatra, Indonesia in 2022. Data were collected from 97 respondents and analyzed by using Simple Linear Regression. The findings have shown that Self-control is a good predictor for consumptive behavior control at a moderate level. Self-control can increase consumptive behavior control in students in purchasing internet services for social media. Self-control explains the achievement of Consumptive Behavior Control of 68.9%. This finding contributes to education observers who always focus on studies about consumptive behavior among young people and contribute to strengthen the theory of consumer behavior which is always growing rapidly throughout all the time.

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“…They also became more reliant on shelf-stable packaged foods [ 8 ]. The COVID-19 pandemic further altered consumer dietary patterns and food-sourcing strategies, and consumers may now prefer to procure their food through online channels that offer convenient door-to-door delivery services, which are perceived as safer [ 9 ] and more comfortable [ 10 ]; therefore, online food deliveries have become more desirable. Moreover, consumers may now choose the channels that allow them to maintain higher household inventories of staple goods to minimize their need for frequent visits to physical markets.…”

Section: Introductionmentioning

confidence: 99%

Effects of the COVID-19 Pandemic on Dairy Consumption Trends: An Empirical Investigation of Accounting Data in China

Chen,

Yang,

Lin

2024

Foods

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The COVID-19 pandemic may have had a negative impact on dairy consumption trends. Many dairy products are perishable and have relatively high income elasticity, causing their susceptibility to market fluctuations in general, including those specifically caused by the pandemic. However, the pandemic has also brought some other prospective possibilities. For example, during the pandemic, people paid more attention to nutrition and health issues and increased the number of meals prepared and eaten at home. In consideration of the particular circumstances during the pandemic, the Chinese government issued several policies to promote the population’s dairy consumption, and the Chinese dairy cattle sector actively implemented the policy of “guarantee price, quality, and supply”. These factors may have caused the Chinese population to increase their consumption of dairy products during the pandemic. Before the pandemic, the consumption of dairy products in the Chinese population showed an overall upward trend. The question addressed in this study is how has COVID-19 affected dairy consumption trends during the pandemic? This study uses accounting data from the Chinese dairy cattle sector to empirically analyze the impact of the COVID-19 pandemic on dairy consumption trends through economic theories and translog revenue function. Our study found that COVID-19 increased consumers’ consumption of dairy products in China, but those people experiencing poverty may still have experienced inadequate dairy intake. This study has contributed to the body of work in this area in the literature and provides response strategies for the dairy cattle sector and the authorities.

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COVID-19 Impact on Online Purchasing Behaviour in Oman and the Future of Online Groceries

Cited by 11 publications

References 13 publications

The impact of COVID-19 pandemic restrictions on offline and online grocery shopping: New normal or old habits?

The impact of COVID-19 pandemic restrictions on offline and online grocery shopping: New normal or old habits?

Self-Control and Consumptive Behavior Control in Purchasing Internet Services for Social Networking Among Muslim Millennials

Effects of the COVID-19 Pandemic on Dairy Consumption Trends: An Empirical Investigation of Accounting Data in China

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