COVID-19, Digital Transformation, Consumers' Experience
Vera T. Vale,
Bárbara Martins Baptista,
Sílvia M. P. S. Faria
Abstract:Covid-19 and repercussions on a global scale made individuals see their lives interrupted, having to adapt to different contexts of everyday life. They saw their shopping habits and priorities changed, especially in terms of food. The study aims to analyze which factors have become more and less valued by Portuguese retail food buyers during and after this unusual time period. It also wants to see digital evolution's impact in off and online consumption. A quantitative study was developed through a questionnai… Show more
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