COVID-19 crisis – coping up strategies of companies to sustain in markets
Revanth Kumar Guttena,
Ferry Tema Atmaja,
Cedric Hsi-Jui Wu
Abstract:Purpose
Pandemics are frequent events, and the impact of each pandemic makes a strong and long-term effect on companies and markets. Given the potential impact of the COVID-19 pandemic, it is important to investigate the crisis from a different perspective to know how companies have sustained growth in markets. The purpose of this paper is to understand how profit-oriented customer-centric companies (small, medium and large) have responded and adapted to COVID-19 crisis, using the complexity theory.
Design/me… Show more
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