COVID-19 Aşısına Yönelik Tutumların Sağlık Sektörü Açısından Analizi: Menşei Ülke İmajının Rolü

Abstract

Aim:The aim of this study is to investigate individuals' attitude towards the coronavirus disease 2019 (COVID-19) vaccine, and explain vaccination intention in the framework of the theory of reasoned action. The study extends the theory of reasoned action with country of origin image variable. Material and Methods: The data of the study were collected by survey method. The survey consists of a total of 48 items, including individual innovativeness, subjective norms, attitude towards COVID-19 vaccine, intention to get COVID-19 vaccine, country of origin image, demographic characteristics, and general opinions about the vaccine and COVID-19. 333 participants answered the surveys. Data were analyzed by structural equation modeling using SPSS v.21 and AMOS v.23 package programs. Results: Attitude towards German COVID-19 vaccine (β=0.888, p<0.001) and German's country of origin (β=0.436, p<0.001) variables have significant and positive relationships with intention to get German vaccine. Subjective norms (β=0.750, p<0.001), China's country of image (β=0.265, p<0.001), attitude towards Chinese COVID-19 vaccine (β=0.198, p<0.001), variables have significant and positive relationships with intention to get Chinese COVID-19 vaccine. Country of origin image is significantly and positively related to both attitude towards German COVID-19 vaccine (β=0.690, p<0.001) and Chinese COVID-19 vaccine (β=0.461, p<0.001). Conclusion:The most important factor associated with the intention to get German COVID-19 vaccine is the attitude towards the COVID-19 vaccine. The most important factor associated with the intention to get Chinese COVID-19 vaccine is the subjective norm. Country of origin image is a significant variable for both countries.

Ülke İmajı ve Bilimsel Üretimi COVID-19 Aşıları Çerçevesinde Düşünmek: Sinovac Aşısı Hakkındaki Dijital Tartışmalar Üzerine Bir Araştırma

“…Within the framework of study, it is aimed to determine how the scientific production in order to develop the COVID-19 vaccine is related to the image of a country and how it can contribute to the brand image in the digital environment. For this purpose, previous studies examined within the scope of this study (Aydın, Özer & Köse, 2021;Dror et al, 2021;Elgin, Galvani & Kamilçelebi, 2021;Garcia & Cerda, 2020;Graham, Milanowski & Miller, 2012;Kreps et al, 2020;Mirzaee, Jalainejad & George, 2021) and a study that analyses user comments collected from video news published by France 24 English and China Global Television Network (CGTN) on YouTube. The news were about World Health Organization's approval of Sinovac vaccine produced in China.…”

“…Söz konusu perspektiften yola çıkan çalışma çerçevesinde de, COVID-19 aşısının geliştirilmesiyle yapılan bilimsel üretimin bir ülkenin imajıyla nasıl ilişkilendiğinin ve marka imajına nasıl bir katkıda bulunabileceğinin dijital ortamdaki kullanıcı yorumları üzerinden tespit edilmesi amaçlanmaktadır. Bu amaç doğrultusunda gerçekleştirilen tek öğeli olay incelemesi kapsamında incelenen önceki çalışmalarda (Aydın, Özer & Köse, 2021;Dror ve arkadaşları, 2021;Elgin, Galvani & Kamilçelebi, 2021;Garcia & Cerda, 2020;Gramacho & Turgeon, 2021;Kreps ve arkadaşları, 2020;Mirzaee, Jalainejad & George, 2021) daha düşük düzeyde tercih edildiği görülen Çin'de üretilen Sinovac aşısına Dünya Sağlık Örgütü'nün onay vermesi hakkındaki France 24 English ve China Global Television Network (CGTN) kanallarında yayınlanan video haberlere gelen kullanıcı yorumları analiz edilecektir. Ek olarak, COVID-19 aşılarının üretiminin dijital ortam kullanıcıları tarafından nasıl değerlendirildiğini ve yorumlandığını ele alan ve oldukça yeni olan alanyazın incelendiğinde, COVID-19 aşısı üretimi ve ülke imajı arasındaki ilişkiyi ele alan herhangi bir çalışmanın da bulunmadığı görülmektedir.…”

The mediating role of product judgment and country of origin effect on health literacy and behavioral intention: A study on COVID-19 vaccines perception of Turkish consumers

“…During this period, the health sector quickly adapted to the pandemic conditions and focused on developing vaccines. 3 Vaccination is an effective, safe and inexpensive method used in the prevention of infectious diseases. 1 Therefore, there is great competition among healthcare companies to develop such vaccines on a global scale.…”

“…This image contributes to the economic, social, and political power of the country. 3 For example, a study conducted by Dror, et al 14 found that people who live in Israel have more confidence in COVID-19 vaccines originated in the USA and United Kingdom compared to those from China or Russia. While Aydın, et al 3 argued that the vaccines originated in Germany and China affect the attitudes of consumers differently.…”

“… 3 For example, a study conducted by Dror, et al 14 found that people who live in Israel have more confidence in COVID-19 vaccines originated in the USA and United Kingdom compared to those from China or Russia. While Aydın, et al 3 argued that the vaccines originated in Germany and China affect the attitudes of consumers differently. Similarly, in another study carried out in Brazil by Gramacho and Turgeon 15 found the country of origin to be an important factor in accepting the vaccine.…”