2022
DOI: 10.1007/s10683-022-09753-y
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COVID-19 and pro-sociality: How do donors respond to local pandemic severity, increased salience, and media coverage?

Abstract: Has the COVID-19 pandemic affected pro-sociality among individuals? After the onset of the pandemic, many charitable appeals were updated to include a reference to COVID-19. Did donors increase their giving in response to such changes? In order to answer these questions, we conducted a real-donation online experiment with more than 4200 participants from 149 local areas in England and over 21 weeks. First, we varied the fundraising appeal to either include or exclude a reference to COVID-19. We found that incl… Show more

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Cited by 23 publications
(17 citation statements)
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References 51 publications
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“…According to parasite stress theory ( 12 ) and terror management theory ( 13 , 14 ), exposure to life-threatening events should strengthen a sense of belonging to the in-group and reinforce cooperation. Consistent with these theories, recent studies find that exposure to the “first wave” of the COVID-19 crisis is associated with increased charity donations in the United States and in Italy ( 15 ); even a mere reminder of the negative consequences of the pandemic is shown to increase donations in England ( 16 ) and make US citizens more willing to prioritize society’s problems over their own ( 17 ). Furthermore, longitudinal evidence shows that, relative to prepandemic levels, interpersonal trust increased during the first phase of the pandemic in Sweden ( 18 ), Korea ( 19 ), and the United States ( 20 ).…”
mentioning
confidence: 86%
“…According to parasite stress theory ( 12 ) and terror management theory ( 13 , 14 ), exposure to life-threatening events should strengthen a sense of belonging to the in-group and reinforce cooperation. Consistent with these theories, recent studies find that exposure to the “first wave” of the COVID-19 crisis is associated with increased charity donations in the United States and in Italy ( 15 ); even a mere reminder of the negative consequences of the pandemic is shown to increase donations in England ( 16 ) and make US citizens more willing to prioritize society’s problems over their own ( 17 ). Furthermore, longitudinal evidence shows that, relative to prepandemic levels, interpersonal trust increased during the first phase of the pandemic in Sweden ( 18 ), Korea ( 19 ), and the United States ( 20 ).…”
mentioning
confidence: 86%
“… 65 These negative effects might eventually outweigh the positive effect of pandemic on prosociality. 66 As resources become scarcer due to the pandemic’s persistence and resurgences, competition between individuals can increase, leading to a decrease in prosocial behavior. 67 , 68 Consequently, people become more concerned about and susceptible to negative social information.…”
Section: Discussionmentioning
confidence: 99%
“…As the pandemic persisted, however, individuals suffering negative impacts on their financial situation or physical and/or mental health behaved less prosocially. 66 From trough to resurgence stage, individuals might thus have expected to receive a stronger negative external evaluation when behaving contrary to negative social information. On this basis, social anxiety mediated the relationship between pandemic status and the nudge power of negative social information.…”
Section: Discussionmentioning
confidence: 99%
“…A third set of studies examine the effects of the Covid-19 exposure and Covid-19 priming on altruism. Alsharawy et al ( 2021 ), Grimalda et al ( 2021 ) and Adena and Harke ( 2022 ) report a positive effect of the Covid-19 fear, exposure and local news on altruism, respectively. Adena and Harke ( 2022 ) and Cappelen et al ( 2021 ) find that priming people with Covid-19 enhances altruism compared to the control group.…”
Section: The Effect Of Pandemic On Preferencesmentioning
confidence: 97%
“…Alsharawy et al ( 2021 ), Grimalda et al ( 2021 ) and Adena and Harke ( 2022 ) report a positive effect of the Covid-19 fear, exposure and local news on altruism, respectively. Adena and Harke ( 2022 ) and Cappelen et al ( 2021 ) find that priming people with Covid-19 enhances altruism compared to the control group. Contrarily, Bogliacino et al ( 2021 ) find no significant effect of the negative Covid-19 shocks (labor, health, stressful events and mental health shock) on altruism.…”
Section: The Effect Of Pandemic On Preferencesmentioning
confidence: 97%