The purpose of this study is to assess customer preferences in the digital era from online payments while shopping from omni channel retail. This study used demographic and descriptive research approach for the investigation to examine customer preferences towards digital payment. Furthermore, based on the topics discussed, personally administered survey was carried out by the researcher with the consent of the retail mall and shop managers in terms of positive or negative omni-channel sentiments application users. It has broken down numerous barriers, including political, physical, and climate barriers.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.