COVID‐19 and 2020 presidential election speeches: A content analysis of pandemic campaign rhetoric

Abstract

This study examines how public health issues were communicated during the 2020 US presidential campaign, particularly those concerning the global COVID‐19 pandemic. Using content analysis, we examined the available campaign speeches of the two major candidates, Donald Trump and Joseph R. Biden. We examined how the candidates discussed the COVID‐19 pandemic and vital areas of public health in those speeches. Analysis of these speeches found little discussion on healthcare in general and little to no discussion on the vital areas of public health. We also found that COVID‐19 statements were not as prevalent as we anticipated, given the unprecedented scope of the pandemic. Even during a pandemic, public health matters received very little attention during a Presidential campaign. Public health topics accounted for less than 1% of the content in candidates' official speeches. Given that elites help increase knowledge of public health concerns and influence policy, the lack of attention given to the pandemic in the 2020 general election cycle is surprising, if not alarming.