Covid-19: análisis métrico de vídeos y canales de comunicación en YouTube

Orduña-Malea, Enrique; Font-Julián, Cristina I.; Ontalba-Ruipérez, José-Antonio

doi:10.3145/epi.2020.jul.01

Cited by 23 publications

(24 citation statements)

References 19 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…These new tendencies have been spearheaded largely by art museums, rather than archaeological ones [45,59,60]. Museums have embraced Twitter not merely as a means to share information and promotional material, but also as a space for beginning meaningfully educative types of communication that are more intense and sustained (e.g., the average number of tweets from Italian museums has jumped from one to two a day [59]) and go hand-in-hand with an increased use of other digital platforms [61].…”

Section: Discussionmentioning

confidence: 99%

Spanish Archaeological Museums during COVID-19 (2020): An Edu-Communicative Analysis of Their Activity on Twitter through the Sustainable Development Goals

et al. 2020

View full text Add to dashboard Cite

On 18 March 2020, Spanish museums saw their in-person activities come to a halt. This paradigm shift has raised questions concerning how these institutions reinvented themselves and modified their edu-communicative strategies to promote heritage through active citizen participation. The present study centers on analyzing how the main Spanish archaeological museums and sites (N = 254) have used Twitter as an edu-communicative tool and analyzes the content of their hashtags through a mixed methodology. The objective is to identify the educational strategies for both transmitting information as well as interacting with users. We did it by observing and analyzing if Spanish archaeological institutions are promoting a type of quality, accessible, and egalitarian education and promoting the creation of cyber communities that ensure the sustainability of heritage through citizen participation. This paper proposes an innovative assessment of communication on Twitter based on the purpose of messages from the viewpoint of heritage education, their r-elational factor, and predominant type of learning. The main findings reveal a significant increase in Twitter activity, both in quantitative and qualitative terms: educational content is gaining primacy over the simple sharing of basic information and promotional content. The networks forge new ways to teach–learn and interact with media and represent a strong channel to promote the sustainability of heritage, its preservation, and appreciation.

show abstract

Section: Discussionmentioning

confidence: 99%

Spanish Archaeological Museums during COVID-19 (2020): An Edu-Communicative Analysis of Their Activity on Twitter through the Sustainable Development Goals

et al. 2020

View full text Add to dashboard Cite

show abstract

“…Multitudinous examples of mutual aid networks emerging during times of ineffectual governance can be found throughout history (Benatar and Brock, 2011 ; Hilhorst, 2013 ; Orduña-Malea et al, 2020 ). Moments of crisis often serve as catalysts for communitarian initiatives that otherwise may be deemed unnecessary, untenable, or unwelcome (Spade, 2020 ).…”

Section: Reticent Governments Responsive Huapangueros: Improvisation Digital Infrastructure and Mutual Aidmentioning

confidence: 99%

Music Community, Improvisation, and Social Technologies in COVID-Era Música Huasteca

Margolies

Strub

2021

Front. Psychol.

View full text Add to dashboard Cite

This article examines two interrelated aspects of Mexican regional music response to the coronavirus crisis in the música huasteca community: the growth of interactive huapango livestreams as a preexisting but newly significant space for informal community gathering and cultural participation at the onset of the coronavirus pandemic, and the composition of original verses by son huasteco performers addressing the pandemic. Both the livestreams and the newly created coronavirus disease (COVID) verses reflect critical improvisatory approaches to the pandemic in música huasteca. The interactive livestreams signaled an ad hoc community infrastructure facilitated by social media and an emerging community space fostered by Do-It-Yourself (DIY) activists. Improvised COVID-related verses presented resonant local and regional themes as a community response to a global crisis. Digital ethnography conducted since March 2020 revealed a regional burst of musical creativity coupled with DIY intentionality, a leveling of access to virtual community spaces, and enhanced digital intimacies established across a wide cultural diaspora in Mexico and the USA. These responses were musically, poetically, and organizationally improvisational, as was the overall outpouring of the son huasteco music inspired by the coronavirus outbreak. Son huasteco is a folk music tradition from the Huasteca, a geo-cultural region spanning the intersection of six states in central Mexico. This study examines a selection of musical responses by discussing improvisational examples in both Spanish and the indigenous language Nahuatl, and in the virtual musical communities of the Huasteca migrant diaspora in digital events such as “Encuentro Virtual de Tríos Huastecos,” the “Huapangos Sin Fronteras” festival and competition, and in the nightly gatherings on social media platforms developed during the pandemic to sustain the Huastecan cultural expression. These phenomena have served as vibrant points of transnational connection and identity in a time where physical gatherings were untenable.

show abstract

“…Así lo atestiguan Orduña-Malea, Font-Julián y Ontalba-Ruipérez (2020) que identifican un considerable aumento del número de vídeos sobre COVID-19 en YouTube a partir del establecimiento del Estado de Alarma en España y una preponderante presencia de los canales de medios de comunicación nacionales como emisores de dichos contenidos. En relación al aumento del consumo en YouTube en las primeras etapas de la pandemia, estos mismos autores (Orduña-Malea et al, 2020) hacen referencia al estudio elaborado por la empresa 2btube (http://2btube.com) que constata un incremento del 55% en el número de reproducciones en la plataforma de vídeos procedentes del territorio español en la segunda quincena de marzo de 2020 respecto al mismo periodo en 2019.…”

Section: Introductionunclassified

YouTube y coronavirus: análisis del consumo de vídeos sobre la pandemia COVID-19

Ramírez

Rojas

Almansa-Martínez

2020

RLCS

View full text Add to dashboard Cite

Introducción: Esta investigación examina la tipología del consumo de los vídeos más reproducidos en YouTube en relación con las primeras etapas de la crisis del coronavirus en España, categorizando las temáticas que obtuvieron mayor interés, las fechas que registraron niveles de consumo más elevados, y la tipología de los uploaders que sirvieron como principales fuentes de información. Metodología: Desde una perspectiva cuantitativa-cualitativa, se realiza un análisis de contenido de los 200 vídeos con mayor impacto entre el 13 de marzo y el 13 de abril de 2020, en base a los descriptores coronavirus y COVID-19. Resultados: Los canales de medios de comunicación, tanto españoles como extranjeros, constituyeron las principales fuentes informativas sobre la situación de la pandemia. Los contenidos centrados en datos epidemiológicos, seguidos de la comunicación institucional, fueron los que despertaron mayor interés. El consumo de vídeos aumentó tras el decreto del Estado de Alarma, coincidiendo los picos con las prórrogas del mismo y con aquellos momentos en los que el número de contagios se dispara. Discusión y Conclusiones: YouTube está funcionando en la pandemia de la COVID-19 como plataforma depositaria de informaciones provenientes de los sistemas de medios convencionales. Resulta significativa la ausencia entre los principales uploader de la OMS como agencia internacional de salud referente en las decisiones adoptadas por la mayoría de los países afectados, lo que plantea una reflexión sobre la oportunidad del uso estratégico de YouTube como medio de difusión masiva durante situaciones de riesgo para la salud pública como lo es la crisis del coronavirus.

show abstract

Covid-19: análisis métrico de vídeos y canales de comunicación en YouTube

Cited by 23 publications

References 19 publications

Spanish Archaeological Museums during COVID-19 (2020): An Edu-Communicative Analysis of Their Activity on Twitter through the Sustainable Development Goals

Spanish Archaeological Museums during COVID-19 (2020): An Edu-Communicative Analysis of Their Activity on Twitter through the Sustainable Development Goals

Music Community, Improvisation, and Social Technologies in COVID-Era Música Huasteca

YouTube y coronavirus: análisis del consumo de vídeos sobre la pandemia COVID-19

Contact Info

Product

Resources

About