“…Another method is to try to suppress negative thoughts directly (Wegner, Schneider, Carter, & White, 1987), internally scolding oneself for prejudicial words or concepts and trying to keep them out of mind. Doing so, however, makes these thoughts more frequent and more behaviorally impactful (Macrae, Bodenhausen, Milne, & Jetten, 1994;Smart & Wegner, 1999). For example, actively suppressing negative stereotypes results in more, not less, behavioral avoidance of stigmatized groups .…”