Abstract:Purpose -The project explored the ways in which the topics of organic food and agriculture are discussed in representative North American media outlets in reference to food safety, environmental concerns, and human health. Design/methodology/approach -Articles from five newspapers were collected and coded using the content analysis technique and analyzed for topic, tone, and theme. Findings -For a six-year time period, 618 articles on organic food and organic agriculture are analyzed and the prominent topics a… Show more
“…Research reveals a shared tendency in the media for a lack of critical journalism, hard facts, and more complex knowledge about organics (Cahill et al 2010). Media content analyses show that the media almost exclusively represent organic food as a positive alternative to conventional food (Lockie 2006, Cahill et al 2010).…”
Section: Trust and Credibility In Media Researchmentioning
confidence: 99%
“…Media content analyses show that the media almost exclusively represent organic food as a positive alternative to conventional food (Lockie 2006, Cahill et al 2010). Organic signifies "good" production, whereas conventional signifies "bad."…”
Section: Trust and Credibility In Media Researchmentioning
ABSTRACT. Our purpose was to qualify the relations between trust, credibility, and the field of organics by way of creating a dialogue between two independent Organic Research, Development and Demonstration Programme "MultiTrust" subprojects. Both projects explore the explanatory value of trust and credibility for the success of organic labels in the fields of management research and media research. Our key objectives were to critically scrutinize the trust and credibility constructs applied in each of these two fields, to reflect on their explanatory value in the performance of organics from both a management and media perspective, and to set out an agenda for future interdisciplinary research. We conclude that relations between organic products, labels, and consumers are still poorly understood, that the belief in organic labels' direct impact on consumer choices in favor of organic food purchase cannot be supported, and that the explanatory value of trust for the success of organic production remains unproven. We propose for future research to investigate the relevance of credibility and trust for organics in multidisciplinary mixed-methods studies that focus on the emergence of trust, as well as on other social factors impacting the success of organic production. This would best be achieved through interdisciplinary work.Key Words: credibility; customer; management; media; organic food; organic labels; trust
INTRODUCTIONOur purpose is to qualify the relations between trust, credibility, and the field of organics by way of creating a dialogue between two independent Organic Research, Development and Demonstration Programme (Organic RDD) "MultiTrust" subprojects. Both projects explore the explanatory value of trust and credibility in the use of organic labels in the fields of management research, including organization and marketing, and media research, including communication and rhetoric. Our key objectives are to critically scrutinize the trust and credibility constructs applied in each of these two fields to reflect on their explanatory value in the performance of organics from both a management and media perspective and to set out an agenda for future interdisciplinary research.
“…Research reveals a shared tendency in the media for a lack of critical journalism, hard facts, and more complex knowledge about organics (Cahill et al 2010). Media content analyses show that the media almost exclusively represent organic food as a positive alternative to conventional food (Lockie 2006, Cahill et al 2010).…”
Section: Trust and Credibility In Media Researchmentioning
confidence: 99%
“…Media content analyses show that the media almost exclusively represent organic food as a positive alternative to conventional food (Lockie 2006, Cahill et al 2010). Organic signifies "good" production, whereas conventional signifies "bad."…”
Section: Trust and Credibility In Media Researchmentioning
ABSTRACT. Our purpose was to qualify the relations between trust, credibility, and the field of organics by way of creating a dialogue between two independent Organic Research, Development and Demonstration Programme "MultiTrust" subprojects. Both projects explore the explanatory value of trust and credibility for the success of organic labels in the fields of management research and media research. Our key objectives were to critically scrutinize the trust and credibility constructs applied in each of these two fields, to reflect on their explanatory value in the performance of organics from both a management and media perspective, and to set out an agenda for future interdisciplinary research. We conclude that relations between organic products, labels, and consumers are still poorly understood, that the belief in organic labels' direct impact on consumer choices in favor of organic food purchase cannot be supported, and that the explanatory value of trust for the success of organic production remains unproven. We propose for future research to investigate the relevance of credibility and trust for organics in multidisciplinary mixed-methods studies that focus on the emergence of trust, as well as on other social factors impacting the success of organic production. This would best be achieved through interdisciplinary work.Key Words: credibility; customer; management; media; organic food; organic labels; trust
INTRODUCTIONOur purpose is to qualify the relations between trust, credibility, and the field of organics by way of creating a dialogue between two independent Organic Research, Development and Demonstration Programme (Organic RDD) "MultiTrust" subprojects. Both projects explore the explanatory value of trust and credibility in the use of organic labels in the fields of management research, including organization and marketing, and media research, including communication and rhetoric. Our key objectives are to critically scrutinize the trust and credibility constructs applied in each of these two fields to reflect on their explanatory value in the performance of organics from both a management and media perspective and to set out an agenda for future interdisciplinary research.
“…1 stated that governments should continue to adjust and optimize the agricultural structure; strengthen the certification and management of green food, organic agricultural products and geographical indications of agricultural products; and increase the supply of high-quality green agricultural products. Compared with traditional food, organic food follows the production standards of organic agriculture, without using chemically synthesized fertilizers, pesticides, growth regulators, and other substances [2,3]. It contains no pesticide residues and does not use growth hormone and genetic engineering (GE) in the growing process, which is more healthy, nutritious, and natural [4].…”
The organic food industry in China has been developing fast with the increasing consumer demand for healthier, safer, and more nutritious foods since the epidemic outbreak. It is of great significance to understand the psychological preference of consumers for organic food and adjust the marketing strategy accordingly. In this study, we adopted the multi-group structural equation model (SEM) to analyze 571 questionnaire data and explored the effects of consumers’ perception on the sensory appeal of organic food, perception on promotional stimulation, positive emotion, and perceived social value on the purchase intention of organic food. Based on the Stimulus–Organism–Response (S-O-R) model, this study divides the route affecting organic consumption behavior into the rational route and emotional route. It was proved that the emotional route (positive emotion) has a greater impact on the purchase intention of organic food than the rational route (perceived social value). In addition, there are different purchase intentions among different product types. Specifically, compared with organic tea, positive emotion has a greater effect on the purchase intention for organic rice. This study provides an important reference for the organic food-marketing strategy of enterprises.
“…The nonfactual news story exaggerated the benefits of organic foods beyond what has been scientifically shown. Cahill et al. (2010) contended that news media often exaggerate health and environmental benefits of organic foods in the US.…”
Section: Discussionmentioning
confidence: 99%
“…The nonfactual news story exaggerated the benefits of organic foods beyond what has been scientifically shown. Cahill et al (2010) contended that news media often exaggerate health and environmental benefits of organic foods in the US. Therefore, participants with average or high frequencies of news exposure amplified their perceptions of organic foods after watching the nonfactual news story because prior exposure influenced their perceived accuracy of the nonfactual news.…”
PurposeWhen scientific information is unclear about the health benefits of foods, people choose to react in different ways. Using a posttest-only control group design, the authors tested how balanced and nonfactual information available on YouTube influences public perception of organic foods.Design/methodology/approachThe authors randomly assigned participants (N = 640) from a southern US land grant university to watch one video: balanced news, nonfactual news, or control. All participants indicated changes in perception about organic foods immediately after the video. The authors analyzed the data using one-way and two-way ANOVA.FindingsThe nonfactual news video had the most influence on public perception of organic foods. Results confirmed that the effect of nonfactual information was more for individuals with preexisting beliefs consistent with the message communicated and individuals exposed to average to high levels of health and diet news.Practical implicationsThe authors recommend regulatory changes in marketing strategies related to organic foods in the US that encourage balanced information about organic foods rather than promoting credence attributes of organic foods using persuasive information.Originality/valueThe authors findings suggest that, when scientific information about the health benefits of foods is unclear, communication activities should aim to increase healthy skepticism considering the audience's preexisting beliefs and frequency of health and diet news exposure.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.