2017
DOI: 10.1080/00913367.2017.1281777
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Covariance-Based Structural Equation Modeling in theJournal of Advertising: Review and Recommendations

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Cited by 490 publications
(282 citation statements)
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“…It exists when all MSV and ASV values are less than their respective AVE values" (Hair et al, 2010). This is shown in (Hair et al, 2010(Hair et al, , 2017).…”
Section: Measurement Modelmentioning
confidence: 66%
“…It exists when all MSV and ASV values are less than their respective AVE values" (Hair et al, 2010). This is shown in (Hair et al, 2010(Hair et al, , 2017).…”
Section: Measurement Modelmentioning
confidence: 66%
“…The overall goodness of fit was assessed according to chi-square values (χ 2 ), χ 2 /df, comparative fit index (CFI), goodness of fit index (GFI), root mean square error of approximation (RMSEA), P[rmsea≤0.05], 90% CI and modified expected cross-validation index (MECVI), considering acceptable values of χ 2 /df<5, CFI e GFI>0.90, RMSEA<0.08, and the lowest MECVI identifies the model with better external validity 24 - 26 . …”
Section: Methodsmentioning
confidence: 99%
“…The construct validity was determined in three subcomponents: the convergent validity, calculated by average variance extracted (AVE) for each factor, considering values greater than 0.50 as convergent validity indicators 24 , 26 ; the discriminant validity, considered evident when the AVE value of each of two factors is equal or higher than the square of the correlation between these factors; and factorial validity, which considers the standardized factor loading (λ) and individual reliability (λ 2 ), which are also indicators of the goodness of the local fit. Factor loadings greater than 0.50 and, subsequently, individual reliability greater than 0.25 24 , 29 are usually considered appropriate; however, the area of social sciences sometimes considers lower values 30 .…”
Section: Methodsmentioning
confidence: 99%
“…According to the two-step approach proposed by [26], the validity of the measurement model for each grade was verified through confirmatory factor analysis ( Table 1). As a result, the model fit index meets the criteria for all three grades, and the model fit of the data was confirmed (Grade 1: RMSEA = 0.08 < 0.10, CFI = 0.90 > 0.90, TLI = 0.90 > 0.90; Grade 2: RMSEA = 0.07 < 0.10, CFI = 0.90 > 0.90, TLI = 0.90 > 0.90; Grade 3: RMSEA = 0.06 < 0.10, CFI = 0.91 > 0.90, TLI = 0.90 > 0.90).…”
Section: Measurement Model Verificationmentioning
confidence: 99%