Courtship American Style: Newspaper Ads

Cameron, Catherine M.; Oskamp, Stuart; Sparks, W. E.

doi:10.2307/581857

Cited by 144 publications

(67 citation statements)

References 5 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…This female desire for males with high social status is supported by findings that women show a greater preference than men for earning potential or social status when asked what characteristics they consider important in a mate (BUSS 1989;BUSS and BARNES 1986;TOWNSEND 1989). Furthermore, financial security is more likely to be sought by women in personal advertisements whilst men are more likely to offer it (CAMERON et al 1977;KOESTNER and WHEELER 1988). In contrast, men are generally not influenced by financial prospects when considering a potential mate (but see for example KENRICK et al 2001) but focus more on physical attractiveness (BUSS 1989;BUSS and BARNES 1986;GOODWIN 1990;TOWNSEND 1989) as this provides cues to a woman's fertility and reproductive value (BUSS 2007;SINGH 1993).…”

Section: Introductionsupporting

confidence: 56%

Manipulated luxury-apartment ownership enhances opposite-sex attraction in females but not males

Dünn¹,

Hill²

2014

Journal of Evolutionary Psychology

View full text Add to dashboard Cite

Abstract. Manipulated prestige car ownership has been shown previously to enhance male attractiveness. In the current study the illusion of status-linked property ownership was achieved by presenting a target male and female (matched for attractiveness) adopting a casual posture standing in either a 'high status' (luxury apartment) or a 'neutral status' (standard apartment) context. A between-subjects design was used with the photographic stimuli presented amongst other masking stimuli and rated for attractiveness by opposite-sex university undergraduate participants (N = 102) on a scale of 1-10. The male model was rated significantly more attractive when presented to females in the high status compared to the neutral status context and was also adjudged to be significantly more attractive than the female target superimposed on an identical background. There was no significant difference in the female target models attractiveness ratings given by males across the two contexts. These results were obtained despite no sex-differences being found when separate participants were asked to rate the plausibility of each target model owning or renting the luxury property they were depicted in. These findings add to a growing body of work high-lighting the importance of contextual, evolutionarily relevant status cues in male attractiveness judgements.

show abstract

Section: Introductionsupporting

confidence: 56%

Manipulated luxury-apartment ownership enhances opposite-sex attraction in females but not males

Dünn¹,

Hill²

2014

Journal of Evolutionary Psychology

View full text Add to dashboard Cite

show abstract

“…A generalidade dos estudos que recorrem a anúncios para avaliar dimensões de género no processo de corte, inclusivamente os pioneiros, parecem consubstanciar quer um quer outro modelo (Cameron, Oskamp & Sparks, 1977;Deaux & Hanna, 1984;Harrison & Said, 1977;Willis & Carlson, 2004). Verificou-se que os homens tendem a oferecer segurança financeira e a procurar atractividade física e idade jovem, enquanto que nas mulheres a tendência vai no sentido da procura de estabilidade financeira e estatuto e da oferta de beleza física.…”

Section: Mulheres Homens E Anúnciosunclassified

“…Apesar de não terem incluído no seu estudo a análise de anúncios de heterossexuais, recorreram aos resultados de outra investigação (Cameron, Oskamp & Sparks, 1977) como termo de comparação.…”

Section: Homem Procura Homem: E Então?unclassified

A vida sexual dos anúncios pessoais: Uma revisão da literatura

Nodin¹

2012

Análise Psicológica

View full text Add to dashboard Cite

“…Some of the earliest findings of these studies (e.g. Cameron et al, 1977) have showed that people tend to make requests that are congruent with their sex-role stereotypes. For instance, women are more likely to express interest in financial security, sensitivity, and sense of humour of a prospective partner, while men are more likely to seek an attractive partner with whom they can have a sexual relationship.…”

Section: Personal Advertisementmentioning

confidence: 99%

Identity in Online Personal Ads: A Multimodal Investigation

Bakar¹

2015

ASS

View full text Add to dashboard Cite

A personal advertisement constitutes a distinct form related to the small ad family of genres. While small ads traditionally offer an object or a service, the personal ad offers but, most essentially, seeks a romantic partner. To date, studies of personal ads have mainly focused on patterns of represented traits in relation to identity, gender, age and sexuality in the verbal text. Given the self-promotional nature of the genre, image is also a powerful tool used as one of the resources for representing identity and engaging with others. Using social semiotic perspective and the framework of systemic functional linguistics, this study focuses on how identity is verbally and visually realised in online personal ads. This paper has two aims: the first is to show how resources from verbal and visual systems combine and complement one another to construe a variety of personal and social traits, clustering into different identity types. The second is to indicate the usefulness of these descriptions in facilitating a multimodal approach to the analysis of identity. The results revealed a convergence of verbal and visual resources in identity performances, construing the slim and attractive woman and the funny but sensitive guy, both aimed at invoking interest from potential partners. Identities emerged through the use of nominal groups and processes and the categorizations associated with these resources. Images that are displayed on the profile pages contain features that correspond to the tendered traits in the verbal description creating a holistic performance of online identities.

show abstract

Courtship American Style: Newspaper Ads

Cited by 144 publications

References 5 publications

Manipulated luxury-apartment ownership enhances opposite-sex attraction in females but not males

Manipulated luxury-apartment ownership enhances opposite-sex attraction in females but not males

A vida sexual dos anúncios pessoais: Uma revisão da literatura

Identity in Online Personal Ads: A Multimodal Investigation

Contact Info

Product

Resources

About