“…Just as product R&D models have been developed in much literature, the theoretical foundation of horizontal mergers has been constructed in the vast bulk of literature (Farrell & Shapiro, 1990; Federico, Langus, & Valletti, 2017; Fikru & Gautier, 2017; Hennessy, 2000; Levin, 1990; Rothschild, Heywood, & Monaco, 2000; Salant, Switzer, & Reynolds, 1983, and others) . In the existing literature on R&D and mergers, many studies assume that the value of the spillover effect and product differentiation are exogenous (see, e.g., Brod & Shivakumar, 1997; Haruna & Goel, 2019; Lambertini, Poyago‐Theotoky, & Tampieri, 2017; Ouchida & Goto, 2016; Yakita & Yamauchi, 2011). On the other hand, Zhao (2015) and Flach and Irlacher (2018) proposed a convincing definition of the technological spillover function that is linked to the degree of product differentiation.…”