We present a comparative theory to show the origin of giant difference in the degrees of enhancement that have been observed in experimental measurements between fluorescence, resonance and non-resonance Raman scattering by surface plasmons. OCIS codes: (250.5403) Plasmonics; (190.5650) Raman Effect; (250,5230) PhotoluminescenceFluorescence, resonance and off-resonance Raman spectroscopy are all precise and versatile techniques for indentifying small quantities of chemical and biological substances. One way to improve the sensitivity and specificity of these measurement techniques is to use enhancement of optical fields in the vicinity of metal nanoparticles. The degree of enhancement, however, is drastically different as Raman enhancement of 10 orders of magnitude or more has been consistently measured in experiment [1], while the enhancement of the seemingly similar process of fluorescence is typically far more modest [2]. While resonance Raman scattering [3] has the advantages of higher sensitivity and specificity when compared with the ordinary, non-resonant Raman process, its plasmon enhancement is far less spectacular. In fact, both fluorescence and resonance Raman measurements are subject to quenching when the molecule is placed too close to the metal surface, such an effect, however, is completely absent from the normal nonresonant Raman process. In this work, we present an analytical model that reveals the physics behind the strikingly different orders of magnitude in enhancement that have been observed, provide a fundamental explanation for the quenching effect observed in fluorescence and resonance Raman but not in normal Raman, establish limits for attainable enhancement, and outline the path to optimization of all three processes.We extend a recently developed comprehensive model of enhancement of optical properties by metal nanoparticles [4,5] to include the effect of high order SP modes [6] and apply it to fluorescence, resonance and normal (non-resonance) Raman to demonstrate that emission into non-radiative higher order modes does quench fluorescence and to a lesser extent may quench resonance Raman scattering, while it has no measurable effect on non-resonance Raman. In fact, one can think of Raman process as fluorescence with extremely low efficiency. Specifically, we consider the enhancement of these properties associated with a molecule placed near a single metal nanosphere ( Fig. 1) with its four lowest SP modes. Fig.1 Illustration of the molecule placed at distance from the surface of a single metal nanosphere of radius , and the SP mode charge density (left) and field intensity (right) for the first four modes l =1,2,3,4.