This article discusses the induction heating application features in metallurgical industry for previously unused objects, such as wire coils and wire rod bundles. The analysis of international trends and a forecast of the induction heating application shows a steady expansion of the induction technologies in the metallurgical industry. The article considers the advantages of induction heating in comparison to other competitive technologies. Heat treatment in electrotechnological induction plants is determined by the interconnected electric and thermophysical processes taking place in them, the complex nature of the internal heat sources distribution, the dependence of the distribution pattern of the induction plant on the temperature of the products being processed. It is shown that the investigation results of the induction heating method influence the temperature and time factors in the formation of the structure, the increase in the uniformity of heating, and the quality of the heat treatment of steel wire and wire rod buntle, taking into account the stated technological task. The efficiency estimation of application of medium and high-frequency induction heating of steel wire of various diameters is given. Evaluation of the efficiency improving of the induction heating device, when the heat treatment simultaneous multiple strands of steel wire of equal diameter, united in a bundle, is given.