Models, pilots and experiments are considered distinctive features of the Chinese policy process. However, empirical studies on local modelling practices are rare. This article analyses the ways in which three rural counties in three different provinces engage in strategies of modelling and piloting to implement the central government's "Building a New Socialist Countryside" (shehuizhuyi xinnongcun jianshe) programme. It explains how county and township governments apply these strategies and to what effect. It also highlights the scope and limitations of local models and pilots as useful mechanisms for spurring national development. The authors plead for a fresh look at local modelling practices, arguing that these can tell us much about the realities of governance in rural China today.The Chinese countryside has always been subject to extensive campaigning, experimenting and modelling. The larger experimentation projects and piloting in the run-up to the rural tax-for-fee reform (RTFR), new rural cooperative medical insurance and new modes of land rights management (for example, tudi liuzhuan 土地流转) have been extensively investigated. However, perhaps owing to the well-founded scepticism that is shown towards models of any kind in the Chinese countryside, 1 the everyday, small-scale piloting and modelling practices that comprise distinctive local government tasks in rural China have not, up to now, drawn much scholarly attention.* We would like to thank are various terms that can be translated as "model," such as shifan, shidian, mofan and yangban. These terms are basically used interchangeably but may bear different meanings in different localities, or at different levels of government. Based on our field experience, we distinguish between test, pilot or experimental sites (shidian), demonstration villages (shifancun) and emulation villages ( yangbancun, mofancun). We further distinguish between "modelling" as a specific strategy of local policy implementation, and "models" as showcases of best practice solutions. 7 By effectiveness, we mean 1) that cadres take local development blueprints seriously, and 2) that policy implementation creates win-win situations for all parties concerned: county and township cadres, upper government levels and villagers. Hence, effective policy implementation is not measured against "objective" benchmarks of what would be the best (or most efficient) solutions for the Chinese countryside. See Schubert and Ahlers 2012.