Country of Origin Effect for Food Products from Developing and Transition Countries: A PLS Analysis of German Consumers’ Perception

Otter, Verena; Prechtel, Bianca; Theuvsen, Ludwig

doi:10.1080/08974438.2018.1449695

Cited by 15 publications

(9 citation statements)

References 43 publications

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“…This creates a close correlation between the brand and the country with which consumers associate it [62,64]. A 2007 study supports the idea that the COO has a strong influence in the decision-making process of chocolate consumers [62], especially for Germans, whose perception of chocolate quality increases if the country of origin is indicated [68]. The COO influences consumers more than ethical attributes [4].…”

Section: Country Of Originmentioning

confidence: 78%

Chocolate Consumption and Purchasing Behaviour Review: Research Issues and Insights for Future Research

Prete

Samoggia

2020

Sustainability

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Chocolate is consumed all over the world. Since its origin, it has undergone many transformations to meet changing market demand. A better understanding of consumer behaviour is a key objective of any business, and so it is for chocolate businesses. In order to fulfil this aim, the current study presents a systematic literature review of consumers’ consumption and purchasing behaviour towards cocoa and chocolate. Two databases have been used to collect the literature: Scopus and Web of Science. The Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) flow diagram was used to identify the articles through the process of data screening and extractions. A total of sixty-four scientific articles have been selected. Research topics, methodological approach and data collection method were identified for each article selected. Then, the identified topics were grouped into four categories in order to obtain a model of major determinants in chocolate consumption: personal preferences, product attributes, socio-demographic factors and economic attributes. Results show that there is a strong focus on Fair Trade in chocolate. Moreover, the current literature review supports the fact that the price and promotion are under-investigated issues. This research represents a valuable tool, especially from a marketing point of view, by creating new channels and new sales opportunities for chocolate products.

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Section: Country Of Originmentioning

confidence: 78%

Chocolate Consumption and Purchasing Behaviour Review: Research Issues and Insights for Future Research

Prete

Samoggia

2020

Sustainability

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“…Research on sustainability‐related credence attributes in Germany has so far focused on consumers’ perceptions and valuation of organic and local production (e.g. Ankamah‐Yeboah et al, 2019; Hempel & Hamm, 2016a, 2016b; Janssen & Hamm, 2012; Otter et al., 2018; Maesano et al., 2020), fair trade (e.g. Andorfer & Liebe, 2015), animal welfare (e.g.…”

Section: Literature Reviewmentioning

confidence: 99%

How do consumers perceive open‐source seed licenses? Exploring a new credence attribute

Kliem

Wolter

2022

Int J Consumer Studies

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Critical consumerism is the conscious choice of purchasing or avoiding products for ethical or environmental reasons. As an increasing share of consumer attempts to purchase sustainably produced food, credence attributes, which are product qualities that are not easily observable or verifiable during purchase or consumption, gain importance. Variety ownership has so far not played any role in food consumption choices but is a new type of credence attribute that may gain relevance through the recent introduction of open‐source seed licenses. Such licenses aim to safeguard agrobiodiversity, ensure long‐term access to plant genetic resources and counter current privatization trends in the seed industry. The labeling of open‐source produce could help to upscale the concept and enable consumers to support the safeguarding of biodiversity through their consumption choices. However, as the first open‐source varieties become available for purchase, consumers’ perspectives on open‐source seed licenses remain unclear. In this paper, we, hence, examine German consumers’ perceptions of open‐source seed licenses. The analysis of 228 thinking‐aloud protocols, based on qualitative data collected in a conventional and an organic supermarket in Berlin, Germany, serves as an empirical basis. We find that most consumers have a highly positive evaluation of open‐source seed licenses, regardless of whether they fully understand the concept or not. The license is widely perceived to provide a counter‐model to current industrial seed‐ and agricultural production. Specifically, it is believed to (1) prevent the privatization of plant genetic resources, (2) contribute to the conservation and enhancement of agrobiodiversity, (3) support (small‐scale) farmers and (4) prevent market concentration. To what extent these perceptions coincide with personal preferences for taste, health, safety and quality remains to be explored. The concept may specifically cater to certain consumer segments, including highly educated, young to middle‐aged, organically minded consumers.

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“…Intrinsic attributes are inherent to a product, for instance, appearance, texture, scent and freshness [57]. Extrinsic product attributes relate to the commercial and production aspects of the product and include price, packaging, and Fair trade certification [2]. Intrinsic and extrinsic attributes both provide cues to consumers which are used to evaluate food or flowers and decide which product to purchase.…”

Section: The Relative Importance Of Fair Trade As Cut Flower Attributementioning

confidence: 99%

“…In the past decade, the segment of ethically conscious consumers buying fair tradecertified horticultural food and non-food items such as coffee, bananas, chocolates and cut flowers has steadily increased in Germany [1][2][3][4][5][6][7][8]. This can be attributed to heightened consumer awareness, understanding of sustainable production and issues of environmental and social sustainability [6,9].…”

Section: Introductionmentioning

confidence: 99%

The Ethically Conscious Flower Consumer: Understanding Fair Trade Cut Flower Purchase Behavior in Germany

et al. 2021

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Fair trade flowers are an important niche product relevant to ethically conscious consumers. The study proposes a model that investigates key factors affecting the behavior of these cut flower consumers in Germany. The study serves to complement the existing studies dedicated to preferences for flower attributes and products, as well as consumers’ willingness to pay. It builds on an online survey with a representative sample of 772 German cut-flower consumers. Partial least squares structural equation modelling shows that concern for the treatment of workers from countries with poor environmental and labor reputations, the breadth of fair trade cut flower information sources, and familiarity with the fair trade concept and its influence on flower production issues positively impact the relative importance that consumers dedicate to fair trade certification as a cut flower attribute. The same factors also positively impact fair trade cut flower buying behavior. Socio-demographic factors did not show any impact. The study concludes with best practice recommendations for retailers and horticultural marketers on how to address the needs and wants of ethically conscious consumers.

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Country of Origin Effect for Food Products from Developing and Transition Countries: A PLS Analysis of German Consumers’ Perception

Cited by 15 publications

References 43 publications

Chocolate Consumption and Purchasing Behaviour Review: Research Issues and Insights for Future Research

Chocolate Consumption and Purchasing Behaviour Review: Research Issues and Insights for Future Research

How do consumers perceive open‐source seed licenses? Exploring a new credence attribute

The Ethically Conscious Flower Consumer: Understanding Fair Trade Cut Flower Purchase Behavior in Germany

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