Country of origin and brand image influences on perceptions of online game quality

Kim, Sang Jin; Choi, Yung Kyun; Kim, Kyung Hoon; Liu, Honglei

doi:10.1002/cb.1554

Cited by 26 publications

(15 citation statements)

References 62 publications

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“……around the world we are known for our news output, and I think that perception is that we are British and can be quite stuffy and dry. (Head of Communications, Digital Media and Strategy, Broadcasting company) Thus, these companies maintained national identity as an important part of CI given its impact on corporate image (Kim et al, 2015), as shown in Figure 1. However, for the majority of organizations (8 out of 10), the impact of COO was declining due to globalization, since multinational companies operate in many different countries and consequently adapt their operations to local situations in such countries.…”

Section: Country Of Originmentioning

confidence: 99%

Conceptualizing corporate identity in a dynamic environment

Tourky

Foroudi

Gupta

et al. 2020

QMR

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Purpose This study aims to revisits the meaning of corporate identity (CI) in practice to identify its key dimensions and the interrelationships between them and to provide insights on how to operationalize the construct. Design/methodology/approach This study is based on a comprehensive literature review and qualitative research consisting of 22 semi-structured interviews with senior managers from 11 UK-leading companies, and three in-depth interviews with corporate brand consultants who worked closely with these firms in cognate areas. Findings The study identifies the following six key dimensions of CI in the UK industry: communication, visual identity, behavior, organizational culture, stakeholder management and founder value-based leadership. Research limitations/implications The focus on UK leading companies limits the generalizability of the results. Further studies should be conducted in other sectors and country settings to examine the relationships identified in the current study. Originality/value This study identifies the salient dimensions of CI and, for the first time, the role of founder transformational leadership, employee identification and top management behavioral leadership as key dimensions and sub-dimensions of CI. The study also provides novel insights about the measurements for these dimensions. Additionally, this study introduces a model for the interrelationships between CI dimensions and their influence on corporate image, based on rigorous theoretical underpinnings, which lays the foundation for future empirical testing.

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Section: Country Of Originmentioning

confidence: 99%

Conceptualizing corporate identity in a dynamic environment

Tourky

Foroudi

Gupta

et al. 2020

QMR

View full text Add to dashboard Cite

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“…Early scholars defined COO as the country where corporate headquarters of the company making the product or brand is located (Johansson & Thorelli, ). They were particularly interested in COO effect, referring broadly to “any influence or bias resulting from COO” (Samiee, , p. 583) on product evaluation, purchasing intention and behaviors, and so on (e.g., Berry, Mukherjee, Burton, & Howlett, ; Johansson, ; Kim, Choi, Kim, & Liu, ; Koschate‐Fischer, Diamantopoulos, & Oldenkotte, ). The most prominent finding of COO research was that individuals often possess a stereotypical perception of a foreign country and tend to rely on this perception when judging the quality of products originating from that country (Chattalas et al, ; Johansson, ; Roth & Diamantopoulos, ).…”

Section: Literature Backgroundmentioning

confidence: 99%

Country‐of‐Origin and Social Resistance in Host Countries: The Case of a Chinese Firm

Liu

2016

Thunderbird Intl Bus Rev

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While China ' s outward direct investments continue to soar, many Chinese fi rms reportedly face social resistance in host countries during the internationalization process. We explore this phenomenon from a country-of-origin ( COO ) perspective using Fiske and colleagues' (Fiske, Cuddy, Glick, & Xu, 2002 ;Fiske, Xu, Cuddy, & Glick, 1999 ) stereotype content model. Our fi ndings from a recent case in New Zealand show that China ' s COO emerges as a key variable infl uencing how local actors view Chinese investors. Specifi cally, despite China ' s signifi cant economic and social developments over the past decades, it suffers from a somewhat negative country image in two stereotype dimensions: competence and warmth. This leads to a perception by local actors that Chinese fi rms are of low quality, which explains the source of resistance in society. To address such a liability of origin, Chinese fi rms must learn to deal with this form of stereotypical judgment encountered in a host environment. Further contributions and limitations of the study are discussed in the article.

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“…Six items from Ahmed et al (2004) were to measure ethnocentrism. Further, six items from Han and Wang (2012) were adapted and used to measure product country image, and five items from Kim Choi, Kim, and Liu (2015) were to measure brand image. A five-point Likert scale was used in this study.…”

Section: Measurementmentioning

confidence: 99%

Impact of Ethnocentrism and Other Factors on Willingness to Buy Chinese Cars

Siahaan

Suhud

Purwohedi

2021

JCS

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This study aims to determine the effect of ethnocentrism, animosity, product country image, and brand image on the willingness to buy Chinese car products. Data were collected from Chinese car users and potential car buyers. The purposive sampling technique was chosen in this study, which resulted in 300 respondents for analysis. Data were analysed using exploratory factor analysis and structural equation modelling. The results showed that ethnocentrism had a significant positive effect on animosity and had a significant negative effect on brand image, animosity had a significant negative effect on willingness to buy, the brand image had a positive and significant effect on willingness to buy, and product country image had a significant positive effect on brand image. Meanwhile, ethnocentrism and product country image do not affect willingness to buy. This study helps to improve our understanding of consumer behaviour regarding the purchase of foreign products.

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Country of origin and brand image influences on perceptions of online game quality

Cited by 26 publications

References 62 publications

Conceptualizing corporate identity in a dynamic environment

Conceptualizing corporate identity in a dynamic environment

Country‐of‐Origin and Social Resistance in Host Countries: The Case of a Chinese Firm

Impact of Ethnocentrism and Other Factors on Willingness to Buy Chinese Cars

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