Country Marketing Strategy

Abstract

Tourism has become one of the most active areas for digital marketing strategy development. Nowadays, almost all players have developed some kind of digital approach in order to publicise or promote their product. Trying to reach the European tourism market, the national travel and tourism authorities of small Cabo Verde have asked for a strategy based on digital media for global communication results. Their goal is to empower their touristic potential throughout social media and any others digital channels. This work presents a possible digital marketing strategy developed throughout social media dynamics generated by users´ interactions.