2001
DOI: 10.1016/s0019-8501(99)00116-9
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Country–Company Interaction Effects and Supplier Preferences among Industrial Buyers

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Cited by 33 publications
(49 citation statements)
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“…On the other hand, our findings uncover a positive effect of product-related CI on REO with foreign partners (H 2b is supported). This novel result echoes and extends prior research on the role of CI in supplier evaluations (Bradley 2001;Knight, Holdsworth, and Mather 2007;Vinhas da Silva, Davies, and Naudé 2001). Although the hypothesized positive effect of people-related CI on REO is invalidated (H 2a is not supported), this does not mean that people-related CI is of no importance.…”
Section: Discussion and Implications Contrary Direct Effects Of Pd Ansupporting
confidence: 84%
“…On the other hand, our findings uncover a positive effect of product-related CI on REO with foreign partners (H 2b is supported). This novel result echoes and extends prior research on the role of CI in supplier evaluations (Bradley 2001;Knight, Holdsworth, and Mather 2007;Vinhas da Silva, Davies, and Naudé 2001). Although the hypothesized positive effect of people-related CI on REO is invalidated (H 2a is not supported), this does not mean that people-related CI is of no importance.…”
Section: Discussion and Implications Contrary Direct Effects Of Pd Ansupporting
confidence: 84%
“…Past research has shown that, when known to consumers, COI influences the evaluation of products in general (e.g., Heslop et al 2004, Laroche et al 2005, classes of products (e.g., Nagashima 1970, Ittersum/ Candel/Meulenberg 2003, specific types or brands of products (e.g., Parameswaran/Pisharodi 1994, Häubl 1996, Lampert/Jaffe 1998, consumer and industrial products (e.g., Heslop/Papadopoulos 1993, Bradley 2001) as well as services (e.g., Javalgi/Cutler/ Winans 2001). This effect is especially strong for consumers' home country perceptions (Shimp/Sharma 1987, Han 1988.…”
Section: Country Imagementioning
confidence: 99%
“…Extant research has identified the country of design as the major component of the COO in its ability to affect a customer's qualitative perception (Li, Murray, & Scott, 2000;Bradley, 2001). However, Quester, Dzever, and Chetty (2000) have suggested that consumers mostly value the COO in regards to product components rather than a product's country of design or assembly.…”
Section: Literature and Proposition Developmentmentioning
confidence: 99%
“…Further distinctions proposed by the studies, such as those pertaining to the country of parts and the country of assembly (Queter, Dzever, & Chetty, 2000;Chao, 2001;Insch & McBride, 1998;2004), have never been quoted, confirming the increasing importance of the perception of the country in terms of brand origin over the productive dimension. The country of design, recognized by previous studies as a COO component able to influence the consumer's qualitative perception (Li, Murray, & Scott, 2000;Bradley, 2001), has been considered by the interviewed companies as an antecedent to the country of brand, which represents the influential image of the country where a brand has originated from. In other words, the analysis of the COO from the company's perspective usually simplifies deconstruction strategy theories significantly by focusing more on consumers and their associations (Andehn & Berg, 2011).…”
Section: Diccussion and Conclusionmentioning
confidence: 99%