AI employs complex algorithms and processing power to mimic human reasoning and perform tasks like recognition, interpretation, and decision-making. Artificial intelligence is helping more commercial and industrial sectors boost capacity, optimize operations, and provide better products and services to customers. Tourism has being transformed by AI. The travel industry has created adaptable and responsive environments using AI, machine learning, and deep learning to meet customer needs. The chapter discusses how artificial intelligence (AI) is being used in tourism to enable information processing, intelligent predictive applications, social media opinion deciphering, accommodation, personalized experiences, and destination management. AI's real-time data analysis has revolutionized how travelers plan and start their trips. AI will likely improve traveler experiences and sector organizations' management and services. AI-powered technology also assigns realistic responsibilities to employees, saving time, money, and effort, allowing firms to establish more competitive rates.