“…Most studies on terrorism and counter-terrorism have focused on the violent manifestation of this phenomenon. However, there is an emerging literature that explores non-violent attributes and the significance of soft power in terrorism and counter-terrorism operations (Aljunied, 2012; Grossman, 2015; Levitt, 2006; Rineheart, 2010). In the case of Boko Haram, while there has been an attempt to engage with the various counter-terrorism approaches that have been employed by the Nigerian government (Montclos, 2014; Nwankpa, 2017; Onapajo, 2017; Sampson, 2016), there has been no deliberate and detailed effort to engage the group’s soft power and the utility of soft power in the government’s counter-terrorism efforts.…”