Counterfeiters in Online Marketplaces: Stealing Your Sales or Sharing Your Costs

Sun, Jiong; Zhang, Xing; Zhu, Qingyuan

doi:10.1016/j.jretai.2019.07.002

Cited by 40 publications

(21 citation statements)

References 30 publications

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“…Our objectives are to: (1) define DBPs and highlight their important characteristics; (2) describe the opportunities and challenges associated with DBPs, especially, as they relate to marketing; and (3) propose areas for further academic research on DBPs to address theoretical, empirical, and managerial issues of interest to marketing scholars. Although an extensive literature investigates platforms in general, as well as some recent work devoted to DBPs (e.g., Choi & Mela, 2019;Sun, Zhang, & Zhu, 2019), few studies elucidate the roles of marketing in DBPs (or, more generally, in platform businesses). We propose a new conceptual framework based on transaction cost analysis (TCA) to articulate how marketing can contribute to value creation and value appropriation in DBPs.…”

Section: Introductionmentioning

confidence: 99%

The Role of Marketing in Digital Business Platforms

Rangaswamy

Moch

Felten³

et al. 2020

Journal of Interactive Marketing

193

118

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Digital business platforms (DBPs) such as eBay, Google, and Uber Technologies have seen enormous growth; this paper explores their salient characteristics, the role of marketing in helping DBPs succeed, and important research topics for theory and practice. A new conceptual framework based on insights from transaction cost analysis outlines the role and impact of marketing in DBPs. A key role for marketing is to increase the number and quality of interactions on a DBP while reducing transaction costs for users and production costs for the DPB. The DBPs' interactions and the data thus generated are key enablers of value creation and value appropriation on these platforms. However, there are several challenges to resolve in value creation and value appropriation because DBPs cater to the needs of many different types of users. Therefore, DBPs should carefully coordinate and manage interactions among users on different sides of a platform. For researchers, there are many opportunities to reconceptualize some of the traditional roles of marketing in the context of DBPs.

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Section: Introductionmentioning

confidence: 99%

The Role of Marketing in Digital Business Platforms

Rangaswamy

Moch

Felten³

et al. 2020

Journal of Interactive Marketing

193

118

View full text Add to dashboard Cite

show abstract

“…Transformations of the retail sphere have been discussed also by Dannenberg and others [5] (they investigate the sharp increase of online sales in food retailing caused by the pandemic), Sun and others [6] (in relation to threat of selling fake goods and forgeries), Desmichel and Kocher [7] (on the promoting of hedonic shopping experience of luxury goods), Abbruzzese and others [8] (the authors' discuss what life habits are to be regarded as 'new normal', i.e. existing almost exclusively online).…”

Section: Literature Reviewmentioning

confidence: 94%

Retailers’ Socially Responsible Communication in the Situation of Global Pandemic

Linina

Vēvere

2021

SHS Web of Conf.

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Research background: Retail industry plays an important role in today’s society and in the national economy as a whole, as it introduces and develops new technologies in customer service, provides jobs and increases the level of public welfare. Adaptation to the emergency situation, to the customer needs and requirements provide the company with opportunities for further development and increase of competitiveness, but, at the same time, creates the need to organize customer service, the efficient use of existing resources to manage customer service process. The pandemic of Coronavirus has affected the global economy immensely, the long-term effects are to be seen in the foreseeable future. One of the spheres, among others, hit hard is the retail trade since due to the quarantine conditions there is an inevitable drop in sales (less number of customers means less profit inevitably) and growing competition among retailers. However, the current situation forces retailers to look for innovative, at the same time socially responsible, forms of communication, particularly in social media. Purpose of the article: To research the evaluation of retailers’ socially responsible communication by consumers. Methods: Expert survey, consumer online survey (n=388) applying 5-point Likert scale, data processing was carried out by SPSS. Findings & Value added: By socially responsible communication, a company can build strong relationships with customers and increase their loyalty despite the circumstances

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“…Under the reselling format, the huge e‐tailer such as JD.com and Amazon owns strong reputation to guarantee genuine goods (Ryan et al., 2012) and, under the agency selling format, the manufacturer can also guarantee the products from the original factory. However, the third‐party retailer has a bad reputation since counterfeits may be in the goods sold by the third‐party retailer (Sun et al., 2020). For example, a recent report from the U.S. Government Accountability Office reveals that 20 out of 47 products purchased from third‐party retailers on five major e‐tailers (including Amazon, Walmart, eBay, Sears Online Marketplace, and Newegg) are determined to be counterfeit (Erickson, 2018).…”

Section: Modelmentioning

confidence: 99%

Interaction between the introduction strategy of the third‐party online channel and the choice of online sales format

Shi

Jiang

Wang

2021

Int Trans Operational Res

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On the online platform of e‐tailers (e.g., Amazon), there are many third‐party retailers who can resell products by paying e‐tailers a platform usage fee. When e‐tailers sell manufacturers’ products through the agency selling or reselling format, manufacturers may also sell the products via the third‐party retailers, i.e., the third‐party online channel. Therefore, in an online retailing supply chain composed of a manufacturer, an e‐tailer ad a third‐party retailer, this paper employs game theory to study the interaction between the introduction strategy of such channel and the choice of online sales format. The results show that under the agency selling format, the manufacturer should always introduce the channel to reduce the loss caused by platform usage fee and the low sales efficiency; under the reselling format, if the platform fee rate is small, the manufacturer will introduce such channel because of benefiting from downstream competition brought by the channel, otherwise, vice versa. When the channel is introduced under both sales formats and the sales efficiency of the manufacturer is not very high or very low, with the discount factor of consumer utility in this channel being large, the e‐tailer should choose the reselling format even if the platform fee rate is large. In case the channel is introduced only under the agency selling format and the sales efficiency of the manufacturer is not very high or very low, even if the platform fee rate is very large, the e‐tailer should also choose the reselling format. These choices always benefit the manufacturer (i.e., two win‐win situations). Under the agency selling format, the third‐party retailer should always improve the utility gained from purchasing from this channel, but it should keep the utility at an appropriate level under the reselling format.

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Counterfeiters in Online Marketplaces: Stealing Your Sales or Sharing Your Costs

Cited by 40 publications

References 30 publications

The Role of Marketing in Digital Business Platforms

The Role of Marketing in Digital Business Platforms

Retailers’ Socially Responsible Communication in the Situation of Global Pandemic

Interaction between the introduction strategy of the third‐party online channel and the choice of online sales format

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