Abstract:<p>Western beauty standards have dominated the perception of Indonesians for so long. It is mentioned that beautiful women should have smooth white skin, pointy noses, tall bodies, and straight hair. This view has also been the guideline for beauty product manufacturers in producing and advertising their cosmetics. Therefore, conventional cosmetics advertising models are usually white skinned women that have wide eyes, tall bodies, and straight hair. This study aims to describe how The Body Shop tries to… Show more
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