Novel E-configured coumarin-based merocyanines were efficiently synthesized by a one-pot, three-component Sonogashira coupling-Michael addition starting from triflyl coumarins, terminal alkynes and secondary amines. The photophysical properties of the synthesized yellow to orange merocyanines were studied by UV/Vis and fluorescence spectroscopy and rationalized by Hammett-Taft correlations and DFT and TD-DFT calculations. Most compounds were only weakly fluorescent in solution; however, two compounds were investigated in more detail with respect to their aggregation behavior. The system for R =H and NR =pyrrolidinyl shows aggregation induced emission at a water content of 40-60 % in methanol, while the chromophore with R =p-Me NC H and NR =morpholinyl displays considerable aggregation induced emission enhancement with a concomitant redshift at increasing water contents in THF.