Could the Loyalty Program Increase Store Loyalty?

Curatman, Aang; Suroso, Agus; Junaedi, Junaedi; Maulana, Yono; Rahmadi, Rahmadi; Maulany, Soesanty

doi:10.2991/isseh-18.2019.29

Cited by 2 publications

(2 citation statements)

References 20 publications

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“…An important dimension and indicator of a loyalty program are rewards. According to Mayer Waarden, the dimensions and indicators of loyalty programs include the type of reward, the timing of the gift-giving, and the suitability of the gift [6]. In the Royal Rebel Program, the rewards given are 10% to 15% commissions, e-vouchers, cash, and even apartement if they reach a certain number of sales.…”

Section: Discussionmentioning

confidence: 99%

The Implementation of Royal Rebel Loyalty Program in Improving Mad for Makeup Sales

Alianti,

Tindaon

2023

Advances in Social Science, Education and Humanities Research

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Mad For Makeup is one of the cosmetic local brands from Indonesia. Mad For Makeup utilizes loyalty programs as one of the strategies implemented for selling products. This program is called Royal Rebel Program and can be used to sell the products they own. This research was conducted to find out how the implementation of the loyalty program has affected product sales, the condition of product sales after the implementation of the loyalty program, as well as constraints and efforts in program implementation. This research was conducted with a descriptive qualitative method with data collection through interviews, literature studies, and documentation. The results showed that the implementation of the program was carried out by giving a commission reward of 10% to 15% to consumers who sold products in the program. After the implementation of product sales, sales have increased, but the expected revenue and profit targets have not been fully achieved. The obstacles faced are a poorly organized system, interface and features, which many consumers do not know, and a lack of promotion and socialization. The efforts made are to remind community members to study the program, promote and socialize, improve marketing strategies, and give free shipping promotions.

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Section: Discussionmentioning

confidence: 99%

The Implementation of Royal Rebel Loyalty Program in Improving Mad for Makeup Sales

Alianti,

Tindaon

2023

Advances in Social Science, Education and Humanities Research

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“…E-Loyalty describes the extent to which customers remain loyal in making purchases or using products or services in the future, without considering possible factors that may encourage them to try other options (Wani et al, 2023). Loyalty can be explained as individual loyalty to a product, be it goods or services (Curatman et al, 2019). The quality of electronic services provided by a company plays an important role in determining the level of electronic customer loyalty because it will make every transaction more convenient and efficient for users (Mukaromah Dewi Puspita & Shinta Dhewi, 2022).…”

Section: E-loyaltymentioning

confidence: 99%

Optimizing E-Loyalty on The Bukalapak E-Commerce Platform: Exploring the Role of E-Service Quality Mediated by E-Satisfaction and E-Trust

Apriyanti,

Azizah,

Maulany

2024

ijbesd

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This study aims to analyze and prove the effect of e-service quality on optimizing e-loyalty mediated by e-trust and e-satisfaction on the Bukalapak e-commerce platform by focusing on Bukalapak users in Cirebon City. This research focuses on the use of Bukalapak, where there are still many complaints felt by Bukalapak users regarding long delivery, the Bukalapak help center cannot be contacted, and the pay later payment service is never late but the payment status is pending. These indications can be seen from user reviews published on several news sites. Sample determination was carried out through a purposive sampling technique. In this study, the sampling technique was carried out using the Slovin formula with an error tolerance level of 10%, so that the number of respondents was 100. Respondents were selected based on the criteria of having used Bukalapak e-commerce services for the last 5 months and being domiciled in Cirebon City. The data collection method was carried out by distributing questionnaires online via Google Forms. Path analysis technique using SPSS Version 29.0.2.0 for Windows. Hypothesis testing was carried out using the Sobel test method. The results showed that e-service quality has a positive and significant effect on e-trust, e-satisfaction, and e-loyalty. E-satisfaction and e-trust have a positive and significant effect on e-loyalty. The results of this study also show that e-satisfaction and e-trust can mediate the effect of e-service quality on e-loyalty. Keywords: E-commerce, E-service quality, E-satisfaction, E-trust, E-loyalty

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Could the Loyalty Program Increase Store Loyalty?

Cited by 2 publications

References 20 publications

The Implementation of Royal Rebel Loyalty Program in Improving Mad for Makeup Sales

The Implementation of Royal Rebel Loyalty Program in Improving Mad for Makeup Sales

Optimizing E-Loyalty on The Bukalapak E-Commerce Platform: Exploring the Role of E-Service Quality Mediated by E-Satisfaction and E-Trust

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