The purpose of the research is to study the socio-psychological posture of people and their behavioral reactions in the new techno-social reality. The study of the socio-psychological posture of people in the conditions of social chaos and the new techno-reality has shown that people have different behavioral reactions: from the desire for self-isolation (due to socio-and technophobia) to immersion in the cult of technology. The formation of these two extremes is facilitated by the mass media, which broadcast the corresponding philosophical concepts (techno-optimism / techno-utopianism and techno-pessimism), enhancing their emotional component. At the same time, a direction is being formed in philosophy, aimed at finding a balance in the system "man − nature − technology". The main idea of this direction is to understand that technology should be considered not as a subject or actor in this system, but as a tool with which people achieve their goals. This approach allows keeping the emphasis on the expediency and usefulness of technologies for people and nature, as well as on the responsibility of people for their development and implementation. The implementation of this approach not only in philosophical theories, but also in engineering activities will contribute to the formation of technoreality in balance with human (society) and nature.