Costco and the Aussie Shopper: a case study of the market entry of an international retailer

Minahan, Stella; Huddleston, Patricia; Bianchi, Constanza

doi:10.1080/09593969.2012.711253

Cited by 6 publications

(8 citation statements)

References 58 publications

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“…The authors of the paper did not carry out an empiric survey and neither did they produce any methodology for identifying the individual components of each receptiveness index; they nevertheless disclosed a possible benefit of the process of internationalisation for consumers through the cultural, socio-economic and market impacts produced by trade companies. The social surveys of consumers carried out by Minahan, Bianchi (2012) in relation to the entry of the American retail company Costco into the Australian market confirmed in practice the idea of the dependence of the consumer receptiveness index upon their culture and behaviour, as well as upon the offers of a foreign entrant, as was suggested by Alexander (2010) and other authors. This survey showed the ways in which retailers and consumers have adapted to each other.…”

Section: Retail Internationalization Processsupporting

confidence: 62%

The Identification of the Retail Internationalization Elements Effected Upon Consumers

Rudienė¹,

Stašys²

2021

Regional Formation and Development Studies

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The paper theoretically justified most important elements having direct effect upon consumer. Purpose of research is to develop theoretical model of retail internationalization elements effect upon consumers. by analyse retail internationalization process, retailers fails and success topics, consumer expectations was used general scientific methods of research-scientific literature, comparative and systematic logical analysis. The most important participant in the process of the internationalisation of retail trade is the consumer who actually determines the success or failure of a retail trade company. The analysis of the results of the survey of Lithuanian consumers allows seven principal elements of the process of the internationalisation of retail trade which potentially have a direct effect on the consumer to be identified: the format of the store, the range of the goods, the price, the country of origin of the product, advertising, communication and the image.

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Section: Retail Internationalization Processsupporting

confidence: 62%

The Identification of the Retail Internationalization Elements Effected Upon Consumers

Rudienė¹,

Stašys²

2021

Regional Formation and Development Studies

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“…Many of the studies of international retailing have focused on these territorial characteristics (for example Bianchi and Arnold 2004;Matusitz and Leanza, 2009;Goldman. 2001;Minahan et al, 2012), particularly the consumer culture and institutional structures to which retailers have to respond in order not only to have permission to operate but also to operate profitably. Comparing the different types of embeddedness Coe et al, (2012: p27) state, 'This is not to say that home country embeddedness' (societal embeddedness in our terminology) 'in particular is unimportant, but that in certain sectors, meeting the various needs of different national market places is the more significant influence on corporate strategies and structures'.…”

Section: Types Of Embeddedness As Related To International Retailingmentioning

confidence: 99%

Dissecting embeddedness in international retailing

2017

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Embeddedness, and its constituent types, has been employed as a conceptual framework to explain the processes of host market acculturation in retail internationalisation. The retail industry is not, however, a homogeneous business sector. Differences exist between retail sectors, retail formats and governance modes in how retail business models evolve and how a retail business operates in a market. These differing characteristics alongside the coercive, mimetic, and agency pressures arising from interactions amongst institutions, consumer market cultures and firms determine the emphasis placed upon different embeddedness types and how embeddedness occurs. Consideration of these factors allows us to "dissect" the generic embeddedness concept and gain a more nuanced understanding of the processes involved. A deeper understanding of the nature and process of embeddedness will support future studies using the concept across many economic sectors.

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“…The analysis of the reference sources (Holstein, 2007;Pioch, 2009;Moore, 2010;Diallo, 2012;S. Minahan, 2012) provided earlier clearly identified the most important elements of the possible impact of a foreign retailer on consumers and their characteristics.…”

Section: Methodsmentioning

confidence: 99%

Assessment of researches of retail internationalization impact on customer attitude

Rudienė¹

2015

Management Theory and Studies for Rural Business and Infrastructure Development

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To date customer attitude about companies entering the market and their possible impact upon consumers has not frequently been the object of investigation within the internationalisation of retail trade. The objective of the present article is to assess the expectations of Lithuanian consumers and the extent to which their expectations where met following the entry into the national market of the world's largest furniture retail company, IKEA. The methodological basis for the present paper is an analysis of reference material on the internationalisation of retail trade examining cases of successes and failures of retail companies, exploring and understanding consumer expectations and the ways to meet such expectations, as well as peculiarities of entering different markets. The practical significance of the present survey is that it is a survey of consumer attitude prior to the company entering the market in another country, which would enable a potential retail entrant to know the expectations of consumers and thus take appropriate decisions. The second consumer survey would enable surveyors to determine to what extent the expectations of consumers have been met and what improvements the potential entrant should seek to make.

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Costco and the Aussie Shopper: a case study of the market entry of an international retailer

Cited by 6 publications

References 58 publications

The Identification of the Retail Internationalization Elements Effected Upon Consumers

The Identification of the Retail Internationalization Elements Effected Upon Consumers

Dissecting embeddedness in international retailing

Assessment of researches of retail internationalization impact on customer attitude

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