Cost Analysis of Calcium in Store Brand versus National Brand Grocery Products

Kay, Lisa M.; Wu, Qiang; Wall-Bassett, Elizabeth; Yen, Wan-Ju J.; Myers, Kimberly

doi:10.1080/10454446.2017.1266547

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Critical Success Factors For Private Labels1

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2021

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“…Manufacturers express interest and are willing to accommodate the needs of retailers and develop co-brands for them. At Stop & Shop, 70 percent of sales in some stores come from store brand options (Kay, Wu, Wall-Bassett, Yen, & Myers, 2018). Retailers like Costco and Trader Joe's build their brand identities around their store brands.…”

Section: Critical Success Factors For Private Labelsmentioning

confidence: 99%

Marketing of Private Labels

Mandal

2021

International Journal of Business Strategy and Automation

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Private labels are developed and sold by retailers and wholesalers. Private labels are gaining in importance and are competing with established brands. Private labels succeed because of certain critical factors. Such brands differentiate themselves and add value so that customers choose such brands over established brands. Companies selling private labels adopt a number of strategies and initiatives to succeed in the competition. The study discusses all these aspects, the reasons for success of private labels, and the measures such brands adopt to achieve business excellence. Academicians and practicing managers will be able to appreciate the importance of and the impact created by private labels. They might suggest effective strategies and initiatives so that customers are delighted by private labels and such brands succeed in the long run.

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Section: Critical Success Factors For Private Labelsmentioning

confidence: 99%

Marketing of Private Labels

Mandal

2021

International Journal of Business Strategy and Automation

View full text Add to dashboard Cite

show abstract

Cost Analysis of Calcium in Store Brand versus National Brand Grocery Products

Cited by 1 publication

References 29 publications

Marketing of Private Labels

Marketing of Private Labels

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