Cosmopolitanism, Glocalization and Youth Cultures

Abstract

Globalization brings forth a geographical and thematic expansion of the scope of youth studies beyond the traditional topics of delinquency, studies of generations, and subculture. Youth has emerged as a topic for cosmopolitanism studies with a widespread tendency to use cosmopolitanism as a master narrative that leaves no conceptual room for considering ‘non-cosmopolitan’ on an equal footing. The article questions whether social research should be concerned with identifying the cosmopolitanism of youth or whether it should be concerned with examinations of the glocalization of world’s youth (sub-)cultures. In the article’s last section, I outline a research agenda that focuses upon the relationship between the world’s youth (sub-)cultures, on the one hand, and glocalization and trans-localization, on the other. Use of these concepts offers important insights into the youth's cultural practices and is an alternative to the master narrative of cosmopolitanization.

Culture and glocalization: an introduction

“…In their chapter on K-Pop or Hallyu glocalization, Ingyu Oh and Wonho Jang offer a highly relevant analysis of K-Pop, which is one of the most widespread cultural phenomena of our time. Also referred to as 'the Korean Wave', Hallyu is a major feature of the twenty-first century's ongoing processes of the glocalization of youth culture (Roudometof, 2019b). In their chapter, the authors approach glocalization in a twofold manner -there is the process of localizing the Korean Wave, and then of globalizing it.…”

The transversal of nostalgia from psychology to marketing: what does it portend for future research?

“…Events such as World War II, 9/11 and Brexit are some of the major events shaping nostalgia (Jobson, 2018). Moreover, in the IJOA 30,4 post-modern world, the emergence of large city spaces, urbanization and industrialization have largely resulted in the shifting character of a future society in terms of space, emigration and a budding cosmopolitan population (Roudometof, 2019). As a consequence, individuals have embodied culture, language, ideas and social and psychological well-being.…”

“…Furthermore, nostalgia appeared to have a pervasive influence over people, regardless of their gender (Stern, 1992), age (Reisenwitz et al , 2004), ethnicity (Zhao et al , 2014), culture (Jobson, 2018), nationality (Roudometof et al , 2019) or any other demographic variable (Greenberg et al , 2004), resulting in significant results across industries (Friedman, 2016). This marked the emergence of nostalgia as a dominant theme in marketing literature.…”

Global Digital Death and Glocal Dying: Theoretical Challenges and Possible Research Directions

“…We know, intuitively, that there is a permanent intertwining between what is locally relevant and what is globally pressing. We also know that glocalism does happen in theory (Bauman ISSN 2283-7949 GLOCALISM: JOURNAL OF CULTURE, POLITICS AND INNOVATION 2023, 1, DOI: 10.54103/gjcpi.2023.1.22342 1998bGobo 2011;Inglis, Robertson 2011;Robertson 1994Robertson , 1995Robertson , 2003aRobertson , 2003bRobertson , 2013Roudometof 2013Roudometof , 2015aRoudometof , 2015bRoudometof , 2015cRoudometof , 2016aRoudometof , 2016bRoudometof , 2018Roudometof , 2019aRoudometof , 2019bRoudometof, Dessi 2022;Schuerkens 2004;Sedda 2014). And yet, the process of glocalisation does not always actually happen as experience, although, in theory, it happens continuously (Dessì, Sedda 2020: 2).…”