“…Aviva Briefel in her illuminating study suggests that numerous nineteenth‐century articles, manuals, and pamphlets dealt with the dangers of women's practice of applying cosmetics. In addition to the hazards of using arsenic and other poisonous substances for beautification, cosmetics may "undermine the social structures to which a woman belongs" (Briefel, 2009, 464), since women who take measures to conceal imperfections are viewed as unnatural, dishonest, and manipulative. Ironically, while many women believed that their power derived solely from their looks, men used their supremacy to prevent women from using artificial substances, allegedly to encourage “sincerity” and “honesty,” but in actuality, to exert patriarchal control.…”