Cosmetic surgery advertising exposure, attitudes toward the surgery and surgeons, and perceptions of the advertisement features

Park, Sung‐Yeon; Allgayer, Sasha

doi:10.1080/17538068.2017.1390943

Cited by 9 publications

(20 citation statements)

References 37 publications

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“…With the exponential growth of healthcare service marketing directly targeting consumers, there is also an increasing need for more information about the practice and its ethical implications (Schwartz and Woloshin, 2019;Park et al, 2020). As found in a previous study (Park and Allgayer, 2018) and reaffirmed by the current research, what consumers like about and want from plastic surgery advertising and social media posts may not necessarily contribute to their welfare as patients. For example, novel marketing tactics such as patient surgery images can be problematic, even though Instagram users preferred the posts containing such images.…”

Section: Limitations and Future Directionsupporting

confidence: 59%

Entrepreneurial doctors and consumerist patients: #plasticsurgery on Instagram

Joa

Park

2021

IJPHM

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Purpose There is an increasing need for a better understanding of healthcare service marketing in social media. This paper aims to examine Under the framework of positioning theory, popular Instagram posts related to #plasticsurgery and their accounts were analyzed and the relationships between the posts’ attributes and the number of user comments and likes were examined. Design/methodology/approach A total of 272 posts associated with #plasticsurgery and their account profiles were analyzed. Findings Plastic surgery procedures were positioned on Instagram primarily by doctors and celebrity patients who were motivated by self-promotion. Doctors often omitted their medical credential information from their account profile and posts while featuring their vanity photos, emojis and consultation solicitations. They showed patients as the objects of surgery. On the other hand, patients positioned themselves as individuals with the agency by showing their faces rather than focusing on their body parts. Instagram users responded better to the doctors who positioned themselves more as business owners than medical professionals by soliciting consultations, offering discounts, displaying surgery photos and using emojis. In responding to patient posts, Instagram users liked under-dressed images more than fully clothed images and commented more on before-and-after photos than others. Social implications In Instagram, doctors positioned themselves as self-interested providers of plastic surgery services, whereas patients positioned themselves as active consumers. Medical professionals’ social media activities should be more closely monitored to protect patient safety and the trust between patients and doctors. Originality/value This study shed light on how doctors and patients position themselves on social media and how they are received by social media users in the context of #plasticsurgery on Instagram.

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Section: Limitations and Future Directionsupporting

confidence: 59%

Entrepreneurial doctors and consumerist patients: #plasticsurgery on Instagram

Joa

Park

2021

IJPHM

Self Cite

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“…Five studies reported the proportion of participants who had undergone cosmetic surgical procedures for both cosmetic and reconstructive purposes, 18 , 20 , 29 , 33 , 34 from as few as 1.3% 18 to as high as 6.4%. 34 Participants’ interest in receiving cosmetic surgery in the future was assessed in 16 studies ( Table 1 ).…”

Section: Resultsmentioning

confidence: 99%

“…Five studies assessed participants’ attitude and beliefs towards cosmetic surgical procedure. 29 , 30 , 33–35 Sarwer et al 33 reported positive attitudes towards undergoing cosmetic surgical procedure to increase self-esteem (40.2%) and to feel better (45.1%), as well as negative attitudes including beliefs that cosmetic surgical procedure is a waste of money (32.9%) and embarrassment to tell family and friends about undergoing cosmetic surgery (53.6%). Attitude towards cosmetic surgical procedure was found to be positively related to investment in appearance, 33 mass media influence on body image, 33 weight concerns, 33 physical comparison to others, 33 extreme makeover show viewing, 34 low self-esteem, 30 and exposure to cosmetic surgery media.…”

Section: Resultsmentioning

confidence: 99%

Factors Associated with Likelihood to Undergo Cosmetic Surgical Procedures Among Young Adults in the United States: A Narrative Review

Pearlman¹,

Wilkerson²,

Cobb³

et al. 2022

CCID

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Introduction/Goals Over the past decade, cosmetic surgical procedures have become increasingly popular. This trend has been driven by procedural innovations as well as access to Internet and social media. Consequently, patients have been seeking cosmetic surgical procedures at younger ages. In this narrative review, studies assessing attitudes towards cosmetic surgical procedures among college-aged young adults were evaluated. Methods A search identified 20 studies published from 2002 to 2021 that focused on cosmetic surgical procedures among young adults. Each study used survey-based data to determine attitudes, acceptance, interests, perceptions, and beliefs about cosmetic surgical procedures among college-aged students in the United States. Results The proportion of college-aged participants who had undergone cosmetic surgical procedures ranged from 1.3% to 6.4% with surveys reporting that between 21 and 43% were interested in procedures in the future. In general, young women were more likely to express interest in cosmetic surgical procedures than young men. Studies consistently demonstrated an inverse relationship between body satisfaction and use of aesthetic procedures among this patient population. Other factors associated with acceptance and approval of cosmetic surgical procedures included importance of appearance to self-worth, concern with social standing and attractiveness, investment in appearance, media influence on body image, and positive attitudes towards celebrities. Exposure to cosmetic surgery advertising was correlated with increased approval of cosmetic surgical procedures, especially the perception that advertising influences “others” more than survey respondents themselves. Conclusion Interest in cosmetic surgical procedures continues to grow among young adults in the United States. In the future, this cohort is likely to become an increasingly important demographic to target for education, advertising, and research regarding cosmetic surgical procedures.

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“…Advertising of cosmetic procedures has been found to be significantly confusing for many health consumers. 26 In December 2020 Ahpra and the National Boards issued guidelines for advertising regulated health services. 27 These define testimonials as 'recommendations or positive statements about the clinical aspects of a regulated health service used in advertising'.…”

Section: Cosmetic Surgery Advertisingmentioning

confidence: 99%

“…Such provisions are vital to inhibiting excessively promotional communications by practitioners which may take advantage of potential patients' vulnerabilities and unrealistic aspirations. Advertising of cosmetic procedures has been found to be significantly confusing for many health consumers 26 …”

Section: Cosmetic Surgery Advertisingmentioning

confidence: 99%

The changing face of cosmetic surgery regulation: a review of controversies and potential reforms

Jobson

Freckelton

2022

ANZ Journal of Surgery

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Cosmetic surgery is becoming increasingly popular in Australia with the industry estimated to be worth over 1 billion dollars annually. Regulators both in Australia and internationally have been criticized for not keeping up with the rapidly changing field and keeping patients sufficiently safe in an environment that is problematically entrepreneurial. In this article, we explore the current regulation of and controversies surrounding cosmetic surgery in Australia, including the use of the title ‘cosmetic surgeon’, consent processes and the phenomenon of medical tourism. Lastly, we review the potential future reforms in Australia and how other countries have regulated the industry to keep patients safe.

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Cosmetic surgery advertising exposure, attitudes toward the surgery and surgeons, and perceptions of the advertisement features

Cited by 9 publications

References 37 publications

Entrepreneurial doctors and consumerist patients: #plasticsurgery on Instagram

Entrepreneurial doctors and consumerist patients: #plasticsurgery on Instagram

Factors Associated with Likelihood to Undergo Cosmetic Surgical Procedures Among Young Adults in the United States: A Narrative Review

The changing face of cosmetic surgery regulation: a review of controversies and potential reforms

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