Cosmetic Packaging Design: A Case Study on Gender Distinction

Ritnamkam, Siripuk; Sahachaisaeree, Nopadon

doi:10.1016/j.sbspro.2012.08.102

Cited by 17 publications

(13 citation statements)

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“…An element in packaging design, on the other hand, comprises dots, line, plane, shape, and color. The specific process for designing should conform to the principles of design, which includes the doctrines of compositional arrangements such as harmony, proportion, balance, rhythm and repetition, unity emphasis¸ and contrast (Ritnamkam & Sahachaisaeree, 2012). A unique package design, to some degree, is as essential as its product.…”

Section: Packingmentioning

confidence: 99%

“…As a result, in marketing, customers are to be broken down into clusters of specific groups and various strategies are assigned to each of the groups to attract targeted responsive behavior. Packaging design is also a crucial factor representing the products' content and identity, which could draw the potential purchaser's attention ( Ritnamkam & Sahachaisaeree, 2012). …”

Section: Packingmentioning

confidence: 99%

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A study on packaging factors influencing on export development

Mohammadi¹,

Hnzayy²,

Azad³

2014

10.5267/j.msl

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Packaging is an important instrument of commerce and trade in the world, it plays essential role in increasing sales and export and thus it maximizes profits generated in enterprises. Hence, the appropriate packaging for the producer generates necessary incentives for production, partly preserves them against zany opponents, and finally provides the customer with much more variety and choosing the right products. Packaging in fact, is a major contributor to the performance of customer relationship management. This survey determines five packaging factors influencing on export development including communications, infrastructure, awareness, design and technical extraction. Through the implementation of principal component analysis, the effective role of packaging components on exports is measured. Exploratory research model indicates that all five packing components were effective in export development of food industry.

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Section: Packingmentioning

confidence: 99%

Section: Packingmentioning

confidence: 99%

A study on packaging factors influencing on export development

Mohammadi¹,

Hnzayy²,

Azad³

2014

10.5267/j.msl

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show abstract

“…The studies of a mediating effect of gender on color preferences are not consistent. Although general studies of Granger (1955), Guilford and Smith (1959), Ou et al (2004) or recently Labrecque and Milne (2012) gave no evidence for the importance of gender with regard to color preference, others proved this effect being significant, especially in the marketing context (Funk and Ndubisi, 2006;Ritnamkam & Sahachaisaeree, 2012;Puccinelli et al 2013).…”

Section: Package Backgroundmentioning

confidence: 97%

The role of background color, interletter spacing, and font size on preferences in the digital presentation of a product

Grobelny

Michalski

2015

Computers in Human Behavior

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The main goal of this research was the analysis of persons' attitudes towards digital graphical information regarding various types of smartphone's virtual package designs. Sixty students from two different faculties were involved in the study. Both the faculty and gender effects were controlled. The packages were electronically presented to the subjects on the computer screen. A binary pairwise procedure within the framework of the conjoint analysis was employed to assess the examinees' preferences. The experimental stimuli differed in the brand name location in relation to the product image (left and right hand side), background colors used (grey and pink), and the typography applied to the brand name (big and compact text versus small with the increased interletter spacing). The main results showed significant effects of brand name location and typography along with significant interactions concerned with the background package color. Generally, males preferred grey variants while females -pink. These results analyzed along with the conjoint analysis outcomes surprisingly show that the background color was the main factor influencing males' preferences while for women it was the least important issue. The cluster analysis results demonstrated significant interpersonal discrepancies and identified three, similar in number, groups sharing common preference structures.

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“…The sense of sight has been widely researched for the purpose of stimulating consumers to buy a product at a retail channel. For example, Ritnamkam & Sahachiseree (2012) investigated various visual design factors of cosmetic package (color, shape, font, illustration, graphics, and material) that might express gender and how they differently affected consumers' perception. Her hypothesis was that a particular design factor would influence the participants to feel that it expressed masculinity or femininity which, in turn, would affect consumers' purchasing intention.…”

Section: Introductionmentioning

confidence: 99%

The Design Factors of Cosmetic Packaging Textures for Conveying Feelings

Ritnamkam¹,

Chavalkul²

2017

ASS

Self Cite

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There have been a lot of studies on the relationship between visual appearances of packaging—such as color, font, and illustration—and consumers’ feelings, but very few focused on touch sensation. Well-designed touch texture can attract consumers to cosmetic products and can be considered as a rarely-explored way of sensory marketing. The objectives of this study was to seek for design factors (design elements that can be associated with feeling words). Thirty-six different 3-D texture models were constructed. Their designs were produced from established 2-D visual design elements. Those models were tested by a group of participants to see whether they could clearly convey different feelings. Only 6 models were deemed valid in this sense. These 6 models were then sought for distinctive design factors. The 5 design factors that were obtained were the following: 1) structure of lines, 2) distance between lines, 3) small and large empty spaces, 4) line uniformity, and 5) number of lines. These design factors were able to elicit 16 feeling words: 1. Busy, 2. Tense, 3. Strong, 4. Confident, 5. Manful, 6. Delicate, 7. Friendly, 8. Gentle, 9. Sensitive, 10. Enjoyable, 11. Independent, 12. Natural, 13. Simple, 14. Comfortable, 15. Easy, and 16. Flexible. These design factors can be directly used by designers for constructing textured surface components of packages or products that can affect consumers’ feelings by touch.

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Cosmetic Packaging Design: A Case Study on Gender Distinction

Cited by 17 publications

References 0 publications

A study on packaging factors influencing on export development

A study on packaging factors influencing on export development

The role of background color, interletter spacing, and font size on preferences in the digital presentation of a product

The Design Factors of Cosmetic Packaging Textures for Conveying Feelings

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