The present work explores the antioxidant potential of Helichrysum stoechas (L.) Moench phenolic compounds for cosmetic applications involving the following steps: chemical characterization, microencapsulation and incorporation into a moisturizer.Eighteen different phenolic compounds were identified in flowering aerial parts (decoction and hydroalcoholic extract), being 3,5-O-dicaffeoylquinic acid and myricetin O-acetylhexoside the most abundant phenolic acid and flavonoid, respectively.Comparatively to the decoction form, the hydroalcoholic extract presented both higher antioxidant activity and higher phenolic content, being its lyophilized form chosen to