“…Apart from having the main responsibility for providing and preparing food, women are also responsible for ensuring that it accords with family preferences and finances and is as healthy as possible (Anving, 2012, Devault, 1991Ekström, 1990;Lupton, 1996), as well as deploying what can be termed 'maternal altruism' -denying themselves for the best of the men and children in the family (Caplan, 1997). When it comes to understandings of what constitutes good or healthy food, or indeed bad or unhealthy food, individuals draw on gendered and classed discourses (Woolhouse, Day, Rickett, & Milnes, 2011), something that is reinforced by parenthood, for while mothers feel a moralising pressure to follow health advice for their children's eating habits (Murphy, 2003), this is not as prominent in fathers' accounts of their children's eating habits -something that Owen, Metcalfe, Dryden, and Shipton (2010) discuss as a possible pattern of resistance against the norms of healthy eating. The ideal of 'correct', healthy eating practices thus functions as a moral vantage point against which moral status, especially that of women, is measured (Madden & Chamberlain, 2010).…”