Corrigendum to ‘The Role of Marketing in Digital Business Platforms’ [Journal of Interactive Marketing 51 (2020) p. 72–90]

With the rapid development and application of internet technology, people are gradually entering a state of digital life. However, it is difficult for digital assets to be circulated with a unified standard protocol. Blockchain has the characteristics of decentralization, trustworthiness, and immutability, which can be used to solve the above problems. Although virtual marketing technology shows great potential, as a form of organization that is difficult to manage, there is still a lack of experience in the form factors and operation mechanism of a virtual business model. Therefore, combined with the realistic background, this paper built a digital twin innovation and entrepreneurship virtual marketing interactive platform based on blockchain. The article analyzed the data structure of the blockchain and completed the construction of the platform operation mode. It studied the encryption and decryption process of cryptography and expanded the ciphertext space, then the blockchain is encrypted and decrypted again, and finally, a chi-square analysis is performed. After building the platform, it conducted market research and analyzed the main operating indicators of the A platform on the market. Then, it compared the uncertain string preprocessing enumeration length change and the index occupied space between the platform constructed in this paper and the platform in the literature. The comparison results have shown that the index proposed in this paper is 320 MB in 8 iterative calculations, while the bibliographic index starts at 10000 MB and keeps increasing during the iterative calculation process. The two are not in the same order of magnitude, illustrating the superiority of the platform in this paper.

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Corrigendum to ‘The Role of Marketing in Digital Business Platforms’ [Journal of Interactive Marketing 51 (2020) p. 72–90]

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What can we learn from marketers? A bibliometric analysis of the marketing literature on business model research

What can we learn from marketers? A bibliometric analysis of the marketing literature on business model research

Construction of Virtual Marketing Interactive Platform for Digital Twin Innovation and Entrepreneurship Based on Blockchain

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